Performance Marketing Specialist
Digirank Digital Private Limited | MG Road, Bengaluru

Experience: 1 to 3 years (freshers will not be considered)
CTC: ₹4 to 6 LPA, based on experience and skills
Work mode: Full-time, work from office
Location: Bengaluru, or willing to relocate

About Digirank
Digirank is a Bengaluru digital marketing agency that helps businesses grow leads, sales and revenue through Google Ads, Meta Ads, SEO and website design.

The role
You will own paid campaigns across multiple client accounts, mainly D2C, eCommerce and lead-generation brands. We want someone who can read the data, explain why results changed, and act on it without waiting to be told.

What you will do

- Plan, launch and optimise campaigns on Google Ads (Search, Performance Max, Shopping, Remarketing), Meta Ads (Conversion and Catalogue) and LinkedIn Ads
- Track and improve ROAS, CPA, CPL, CTR, CPC, CVR, AOV and revenue
- Spot why performance changed and fix it across targeting, bidding, keywords, budgets, creatives, offers and landing pages
- Manage several client accounts at once without missing budgets, deadlines or follow-ups
- Talk to clients directly on calls, in meetings, on WhatsApp and by email to share results, insights and recommendations
- Build daily, weekly and monthly reports in Google Sheets or Looker Studio
- Work with the creative team on ad concepts, hooks, UGC, offers and creative tests
- Set up and maintain tracking with GA4, GTM, Meta Pixel/CAPI and Google Ads conversions
- Use AI tools like ChatGPT and Gemini for research, ad copy, competitor analysis and reporting

Must-have

- 1 to 3 years of hands-on performance marketing experience
- Strong working knowledge of Google Ads and Meta Ads Manager
- Experience running D2C or eCommerce campaigns focused on purchases, revenue and ROAS
- Solid grasp of Search, Performance Max, Shopping and Remarketing
- Ability to read campaign data and pinpoint what is helping or hurting results
- Understanding of how creatives,



offers and landing pages affect conversion
- Experience handling multiple accounts or campaigns at the same time
- Strong Google Sheets and reporting skills
- Working knowledge of tracking and attribution
- Explicit, confident communication with clients

Good to have

- LinkedIn Ads experience
- Experience with Shopify or WooCommerce brands
- Google Merchant Center and product feed management
- Hands-on setup of Meta Pixel, Conversions API, GA4 and GTM
- Looker Studio or similar reporting tools
- Basic understanding of SEO, social media and CRO
- Previous agency experience

You will fit in if you

- Take ownership of results, not just tasks
- Make decisions based on data, not guesswork
- Think beyond ads to the full customer journey
- Can explain your thinking clearly to clients
- Use AI and modern tools to work faster and smarter

What we offer

- ₹4 to 6 LPA, based on experience and skills
- Work across a mix of D2C, eCommerce and lead-generation brands
- Direct client exposure and a real say in campaign strategy
- Growth based on performance
- Hands-on work with tracking, creative strategy, automation and GenAI tool

Pay: ₹400,000.00 - ₹600,000.00 per year

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Are you willing to work full-time from our office in MG Road, Bangalore ?
- Do you have direct experience managing D2C or eCommerce paid advertising campaigns?

- How much monthly advertising budget have you personally managed?

- Which tracking and measurement tools have you worked with?
- How many client advertising accounts have you handled simultaneously?
- How do you prepare weekly/monthly performance reports for clients? Which tools and metrics do you normally use?
- Do you have hands-on experience managing Meta Ads, Google Ads and Linkedin?

- Notice Period (e.g., Immediate, 30 days, 60 days)
- Present Monthly Salary
- Expected Monthly Salary

Work Location: In person

📌 Performance Marketing Specialist (Bengaluru)
🏢 Digirank
📍 Bengaluru