Position: Area Sales Executive (ASE)
Locations: Raipur, Nagpur & Hyderabad
Experience: 2–4 Years
Department: Sales & Marketing
Employment Type: Full time

Job Objective

To develop sales in the assigned territory by building a strong dealer and retailer network, promoting modular kitchen and furniture hardware products, generating business from carpenters and modular kitchen professionals, and achieving assigned sales targets.

Key Roles & Responsibilities

1. Sales & Target Achievement

- Achieve monthly and quarterly sales targets for the assigned territory.
- Generate new business opportunities and increase sales of company products.
- Promote modular kitchen fittings, Aluminium Tandem, Slim Tandem, and other hardware products.
- Generate regular orders from existing dealers and develop new customers.
- Ensure proper market coverage and consistent sales growth.

2. Dealer & Retailer Management

- Identify and appoint new dealers, retailers, and distributors.
- Maintain strong relationships with existing dealers.
- Conduct regular market visits and follow up on business opportunities.
- Generate orders and ensure product availability at dealer outlets.
- Follow up on payments and outstanding dues as per company policy.

3. Carpenter & Modular Kitchen Network Development

- Build and maintain relationships with carpenters, furniture manufacturers, and modular kitchen professionals.
- Conduct regular carpenter meetings and product demonstrations.
- Explain product features, quality, benefits, and installation methods.
- Generate business leads through carpenters and other market influencers.
- Organise product awareness and promotional activities.

4. Market Development

- Explore new markets and identify potential business areas.
- Study competitor products, pricing, and promotional schemes.




- Increase brand visibility through dealer visits and market activities.
- Collect market feedback and share business opportunities with the reporting manager.

5. Reporting & Coordination

- Submit daily market visit reports and sales updates.
- Prepare weekly and monthly sales reports.
- Coordinate with the ASM and internal teams for order processing and customer support.
- Monitor dealer-wise sales and follow up on pending orders and payments.

Required Skills & Qualifications

- Graduate in any discipline.
- 2–4 years of experience in the hardware, furniture fittings, modular kitchen, or building materials industry.
- Experience in dealer and retailer management.
- Good understanding of modular kitchen hardware products, Aluminium Tandem, Slim Tandem, and related fittings.
- Experience in handling carpenters, furniture manufacturers, and modular kitchen professionals.
- Good communication, negotiation, and relationship-building skills.
- Target-oriented with a willingness to travel extensively within the assigned territory.

Key Performance Indicators

- Monthly sales target achievement.
- New dealer and retailer appointments.
- Growth in existing dealer sales.
- Carpenter network development.
- Number of carpenter meetings and product demonstrations.
- Market visits and territory coverage.
- Payment collection and outstanding follow-up.

Desired Candidate Profile

A self-motivated and result-oriented sales professional with good market knowledge, strong dealer-handling skills, and the ability to generate business through dealers, retailers, carpenters, and modular kitchen professionals.

Company Website: www.steelberry.com

Contact Details

M. Veeranjaneyulu: 92479 21769 HR

Email ID: [email protected]

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Provident Fund

Work Location: In person

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