Brand Manager

Opening: 1 Nos.
Job ID: 156601
Employment Type: Full Time
Reference:
Work Experience: 5.0 Year(s) To 8.0 Year(s)
CTC Salary: 9.00 LPA TO 11.00 LPA
Function: Other
Industry: Real Estate/Property
Location: Navi Mumbai
Posted On: 13th Nov, 2026

Job Title: Brand Manager - Real Estate Marketing
Department: Marketing
Experience: 5-8 Years

Role Objective

To manage brand strategy, positioning, communication planning and integrated marketing execution across multiple real estate projects. The role ensures each project has a clearly defined identity, consistent messaging and a cohesive customer-facing brand experience.

Key Responsibilities - Brand Strategy & Positioning

- Develop and maintain brand positioning, value propositions, target audience profiles and key differentiators for assigned projects.
- Translate project USPs, customer insights and business objectives into clear communication strategies.
- Develop brand narratives, messaging frameworks, tone of voice and communication guidelines.
- Ensure consistency across all customer-facing touchpoints.

Key Responsibilities - Integrated Marketing & Communication

- Develop project-wise communication plans and campaign calendars.
- Coordinate campaign messaging across digital media, print, outdoor, channel partner communication, events and on-ground activations.
- Work with the performance marketing team to align creative communication with campaign objectives.
- Develop and review briefs for agencies, designers, visualizers, content teams and external partners.
- Ensure timely delivery of marketing collaterals, launch materials and sales enablement assets.





Key Responsibilities - Project & Stakeholder Management

- Coordinate with developer partners, sales teams, channel partner teams and internal marketing stakeholders.
- Manage project inputs, approvals, timelines and communication dependencies.
- Ensure accuracy of pricing, offers, product specifications, disclaimers and other customer-facing information.
- Track deliverables across projects and proactively flag execution risks.

Key Responsibilities - Market Research & Brand Governance

- Analyse competitor positioning, market trends, consumer behaviour and project-level differentiators.
- Identify communication opportunities and recommend campaign improvements.
- Monitor campaign performance with relevant teams and translate insights into future marketing actions.
- Support brand health reviews and periodic marketing effectiveness reports.
- Maintain brand guidelines and ensure adherence across all communication.
- Review deliverables for strategic alignment, consistency and quality.
- Coordinate external creative agencies and vendors whenever required.
- Build structured processes for briefs, approvals, asset management and campaign reviews.

Required Skills

- Strong experience in brand management,



integrated marketing communications or real estate project marketing.
- Excellent communication, copy evaluation, presentation and project management skills.
- Understanding of digital marketing, performance campaigns, print, outdoor, events and sales enablement.
- Strong stakeholder management and coordination capabilities.
- Ability to manage multiple projects, competing deadlines and cross-functional requirements.
- Strong analytical skills and familiarity with marketing KPIs, budgets and campaign reporting.

Preferred Background

- Experience managing multiple real estate brands or residential project launches, ideally with exposure to premium and luxury positioning.

Key Performance Indicators (KPIs)

- Timely execution of project marketing calendars.
- Brand consistency across communication channels.
- Timely closure of stakeholder approvals and deliverables.
- Quality and effectiveness of communication.
- Adherence to approved marketing budgets and timelines.
- Quality of market insights and campaign recommendations.

Key Skills:

- Brand Marketing
- Brand Management
- Brand Strategy
- Brand Communication
- Real Estate

Company Profile

The company is one of India's fastest-growing real estate technology platforms, redefining the home-buying experience through innovation, data intelligence, and a deep understanding of India's evolving real estate ecosystem. With a solid presence in primary, syndicate, mandate, and loan verticals, we are committed to delivering value to homebuyers, developers, channel partners, and financial institutions.

📌 Brand Manager (Navi Mumbai)
🏢 DC Consultants
📍 Navi Mumbai