[M-661] | Brand Strategist

[M-661] | Brand Strategist

Job details

Here’s how the job details align with your profile.

Pay

- ₹30,000 - ₹1,00,000 a month

Job type

- Full-time

Shift and schedule

- Day shift

Location

Bengaluru, Karnataka

Full job description

Responsibilities:

- Brand Development:
- Develop and articulate a clear brand vision and positioning strategy.
- Define brand values, messaging, and tone of voice to ensure consistency across all marketing materials and touchpoints.
- Market Research and Analysis:
- Conduct market research to understand consumer needs, market trends, and competitive landscape.
- Analyze data and insights to inform brand strategies and decisions.
- Strategic Planning:




- Create comprehensive brand strategies that align with the company's business objectives.
- Develop long-term and short-term brand plans to achieve market growth and brand recognition.
- Campaign Development:
- Collaborate with marketing and creative teams to design and execute brand campaigns.
- Ensure that all campaigns align with the overall brand strategy and objectives.
- Brand Positioning:
- Develop strategies to position the brand effectively in the market and differentiate it from competitors.
- Work on brand messaging and positioning statements that resonate with target audiences.
- Stakeholder Management:
- Work with internal teams, including marketing, sales, and product development, to ensure alignment with brand strategy.
- Engage with external partners, agencies, and vendors to execute brand initiatives.
- Monitoring and Evaluation:
- Track and evaluate the performance of brand strategies and campaigns using key performance indicators (KPIs).
- Adjust strategies based on performance data and market feedback.
- Brand Guidelines:
- Develop and maintain brand guidelines to ensure consistency in branding across all channels and materials.




- Provide guidance and training to internal teams on brand standards and practices.

Duties:

- Developing Brand Identity:
- Create and refine the brand’s visual and verbal identity, including logo design, color schemes, and messaging.
- Competitive Analysis:
- Monitor competitors' brand strategies and market activities to identify opportunities and threats.
- Consumer Insights:
- Gather and interpret consumer insights to inform brand strategy and enhance customer engagement.
- Creative Collaboration:
- Work closely with creative teams to develop advertising, content, and promotional materials that reflect the brand's identity.
- Strategic Communication:
- Develop and deliver presentations and reports to communicate brand strategies and results to stakeholders.
- Brand Advocacy:
- Act as a brand advocate,



ensuring that all company activities and communications align with the brand's core values and messaging.
- Innovation and Trends:
- Stay updated on industry trends, emerging technologies, and best practices to keep the brand relevant and competitive.

Job Type: Full-time

Schedule:

- Day shift

Experience:

- total work: 5 years (Preferred)
- Brand Strategist: 4 years (Preferred)

Work Location: In person

The original job offer can be found in Kit Job:
https://www.kitjob.in/job/87758937/m-661-brand-strategist-bengaluru/?utm_source=html