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Sales Officer Kannur Location: Kannur, Kerala, India Job Title : Sales Officer Kannur Major duties & key responsibilities: Market ExecutionUnderstands and can drive secondary salesHandle beat efficiently. Able to coach TSIsDesign & handle beats to achieve better throughput per beat / per TSI.Ensure effective merchandisingDrive range selling Business developmentUnderstands DPL (Dealers per lakh) Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory Able to map & restructure town/territory accordingly to business requirements.Taps local events & opportunities for incremental business. Engage with KEY retailers Channel Partner ManagementEnsures proper communication of norms & monthly sales objectives to the channel partner Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss Identifies new channel partnersAble to add recent infrastructure (delivery units,



DSM by convincing DB to invest. Influence & engage channel partner to align him to business objectives. Manage contingencies like TSI attrition, transport availability etc. Selling & NegotiationInteract with channel partners & retailers to inform about available SKUs, schemes & price pointsNegotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own. Planning and ExecutionIdentify growth drivers for business. Understands the given target, can break it down in weekly/daily numbers beatwise.Knowledge of brands, sales & distribution, local activities & schemes. Plan for achievement according to schemes planned, sales initiatives etc.Able to break targets TSI wise. Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target. Com

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📌 Sales Officer Kannur
🏢 The Hershey
📍 Kannur