Apply on Kit Job: kitjob.in/job/43i4ql

About Turgo.ai

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Marketing is broken. It’s a mess of disconnected tools, manual processes, and missed opportunities. We’re building the fix: an AI-powered marketing OS that turns everyday marketers into super marketers. Turgo runs your full go-to-market motion autonomously, from finding leads and personalizing outreach to making AI calls and booking meetings. One person. Ten people’s output.

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We’ve closed a $1M pre-seed round backed by C-suite executives from Fortune 500 companies in technology, retail, and finance. Since our MVP launch, we’ve signed 30+ pilot customers. The platform includes 150+ agentic workflows and a proprietary database of 60M+ companies and 300M+ customer profiles.

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Our founding team combines nearly 50+ years of marketing and technology leadership, with deep roots in Fortune 500 B2C/CPG marketing and enterprise B2B SaaS. The wider team includes talent from top companies across both worlds. This is a startup built by operators, funded by operators.

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The Role

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You’ll be our first marketing lead in India. You won’t inherit a playbook. You’ll write it. Reporting to the CEO, you’ll architect and execute our entire India growth engine, from brand positioning to paid campaign trafficking to CRM automation.

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On Monday you might configure conversion pixels for a current campaign. On Tuesday you’re writing copy for a case study. Wednesday, you’re in a client meeting presenting turgo’s brand story. This role demands someone who moves between strategy and execution without friction.

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You’ll work from our Hyderabad office six days a week, shoulder-to-shoulder with the India team.



You’ll also get direct access to F500-experienced leadership for mentorship and strategic guidance, the kind of career acceleration most marketers don’t see until they’re a decade in.

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What You’ll Own

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Paid Media & Performance Marketing

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This is a core competency for this role. You need to have done this work yourself, not managed someone who did.

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• Plan, launch, optimize, and scale paid campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook & Instagram), Ads, and programmatic/display networks.

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- Set up and maintain the full tracking infrastructure: Meta Pixel, Insight Tag, Google Ads tags, Google Tag Manager containers, server-side tagging, and Conversion APIs (CAPI) for Meta and other platforms
- Configure UTM frameworks and naming conventions to ensure clean, consistent attribution across all campaigns and channels
- Build and manage retargeting audiences: website visitors, video viewers, email list matches, and lookalike/similar audiences across platforms
- Implement and troubleshoot conversion tracking end-to-end, from on-site events (form fills, demo requests, sign-ups) to offline conversion imports and CRM-synced attribution
- Own CAC, CPL, ROAS, and pipeline contribution targets. Manage budgets, pacing, and bid strategies across platforms. Report on performance weekly.




- Run structured A/B and multivariate tests on ad creatives, headlines, landing pages, audience segments, and bidding strategies. Document learnings and iterate.
- Set up and manage landing page experiences, working with design and product to optimize conversion rates through heatmap analysis, form testing, and page speed improvements
- Stay current on platform policy changes, algorithm updates, cookie deprecation impacts, and privacy-first tracking solutions (GA4, consent mode, enhanced conversions)

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Brand & Content Marketing

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- Define and own turgo.ai’s brand voice, positioning, and visual identity for the India market
- Create content across formats: blogs, case studies, whitepapers, social posts, video scripts
- Position turgo.ai as a recognised authority in AI-powered marketing

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SEO, GEO & Answer Engine Optimization (AEO)

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- Build an organic growth strategy spanning traditional SEO, Generative Engine Optimization (GEO), and AEO
- Run keyword research, build topic clusters, and handle on-page and technical SEO
- Make sure turgo.ai surfaces in AI-generated answers: ChatGPT, Perplexity, Google AI Overviews

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Email, CRM & Lifecycle Marketing

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- Build automated email sequences and drip campaigns for nurturing, onboarding, and retention
- Own CRM hygiene, segmentation, and lead scoring workflows
- Design lifecycle journeys that move prospects from awareness to advocacy

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Demand Generation & Sales Enablement

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- Build a predictable, scalable pipeline of inbound and outbound leads
- Create sales collateral: pitch decks, one-pagers, battle cards, demo scripts
- Join client and prospect meeting

Apply on Kit Job: kitjob.in/job/43i4ql

📌 Marketing Lead, Growth (Kota)
🏢 Turgo.ai
📍 Kota