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Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD Business Aditya Birla Capital Unit Aditya Birla Health Insurance Location One World Centre, Lower Parel, Mumbai Poornata Position Number of the job ______ Reports to: Poornata Position Number HI713628 Poornata Position Title of the job (30 characters max) ______ Reports to: Poornata Position Title Head – Digital & Product Marketing Function Marketing Reports to: Function Marketing Department Product Marketing Reports to: Department Product Marketing + Digital Marketing Designation of the Employee Design Lead Designation of the Manager Assistant Vice President Date of writing/updation of JD 18-02-2025 Job Purpose: As a Design Lead you will drive design thought leadership across the brand. This role goes beyond execution—requiring strategic visual thinking, strong brand sensibility, people management, and the ability to leverage AI-powered design tools and video storytelling to elevate the brand across digital and offline touchpoints. You will lead a small in-house design team, collaborate closely with marketing and business stakeholders, and play a critical role in shaping how the brand visually shows up across platforms.

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Prior experience: 10+ years of experience in graphic design Strong Portfolio Demonstrating Brand identity & logo design Integrated marketing campaigns Digital-first thinking Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects preferred). Working knowledge of video editing tools (Premiere Pro / After Effects / similar). Hands-on experience with AI-powered creative tools.

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Experience working with agencies and cross-functional teams. Strong understanding of digital, social, and performance-led design.

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Experience in BFSI / health / consumer brands is a plus (not mandatory).

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Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

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Business Workforce

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Number (Max 254 Characters) Unit Workforce Number (Max 254 Characters) Function Workforce Number (Max 254 Characters) Department Workforce Number (Max 254 Characters) Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ( (Max 3975 Characters) About The Health Insurance Industry – While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalized service provider (6) remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself.



This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore current opportunities with them.

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Market

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Opportunities – With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele.

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Increasingly

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Indian customers have started considering health insurance partners as extensions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company.

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About The Aditya Birla Health

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Insurance – Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016. ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6th entrant in a category wit

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📌 Senior Designer- Mkting- (Georai)
🏢 Aditya Birla Capital
📍 Georai