BTL Campaigns Manager - [ Mumbai ]

BTL Campaigns Manager - [ Mumbai ]

31 Mar
|
NoBrokerHood
|
Mumbai

31 Mar

NoBrokerHood

Mumbai

- *Job Description:**

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Campaign

nStrategy and Execution (On-Ground BTL Focus):n

●​ Campaign Management: Lead the planning, execution, and management of various localized BTL campaigns, including but not limited to:

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○​ Lift Branding

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○​ Gate Branding

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○​ Flea Market participation

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○​ Canopy Activities

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○​ Door-to-Door Sampling

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○​ Targeted WhatsApp Campaigns within RWA/Societies networks.

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●​ Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure flawless campaign deployment and adherence to operational standards.

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●​ Permissions and Negotiation: Proactively secure necessary permissions for executing activities within societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.

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●​ Vendor Network Management: Create and maintain a robust, reliable network of local vendors(logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor relationships effectively.

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2.

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Operational

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Excellence and Time Management

n●​ Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established deadlines.n

●​ Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails,

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WhatsApp) to ensure rapid response and timely dissemination of critical information.

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●​ Reporting & Analysis:



Utilize strong Excel skills to create detailed campaign performance dashboards,

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tracking key metrics, expenditure, and effectiveness for leadership review.

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3.

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Stakeholder

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Management and Communication

n●​ Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the needs of internal teams, external vendors, and RWA/Society administrators.n

●​ Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinate effectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaign support.

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●​ Conflict Resolution: Demonstrate strong conflict management and client escalation management skills,

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acting as the primary point of contact for resolving on-ground issues swiftly and professionally.

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●​ Communication Skills: Maintain excellent communication skills, both verbal and written, ensuring transparent, skilled, and persuasive interaction with all parties.

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4.

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Local

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Expertise and Network Building

n●​ Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies of the particular city.n

●​ Rapport Building:



Display excellent rapport building skills to establish long-term, trustworthy relationships with key RWA personnel and local influencers.

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●​ Language Fluency: Must speak the local language fluently to facilitate effective communication,

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negotiation, and rapport building within the community.

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●​ Local Residency: Must be currently residing in the same city to ensure immediate availability and deep local understanding.

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- Ownership and Personal Attributes:

n●​ Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success,n

budget adherence, and team performance.

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●​ Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under pressure.

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●​ Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick decision-making, and adaptability in challenging field environments.

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Required Qualifications and Experience

n●​ years of experience in Business Development, Field Marketing, BTL Campaign Management, or related sales operations.n

●​ Proven experience managing small field teams and delivering measurable results in localized campaigns.

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●​ Mandatory residency within the designated city.

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●​ Fluency in the local regional language is mandatory.

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●​ High proficiency in Microsoft Excel for data analysis and dashboard creation.

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●​ Demonstrated negotiation and conflict resolution skills.

📌 BTL Campaigns Manager - [ Mumbai ]
🏢 NoBrokerHood
📍 Mumbai

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