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Job Title: Performance Marketing Specialist

Type: Full-time, Remote

Requirements - Immediate Joiners Required

Experience - 3-6 Years in PPC and Google Ads

Company Description

Orange MonkE is a full-service digital agency specializing in personalized solutions to help businesses achieve their digital marketing goals. Our expertise spans non-AI content writing, web and app development, UI/UX design, search engine optimization (SEO), social media marketing, pay-per-click (PPC) campaigns, data-driven analytics, brand consultation, and graphic design. We blend creativity with market insights to deliver cutting-edge, meaningful digital experiences. We are committed to delivering measurable results and supporting businesses worldwide. Join us in shaping impactful digital transformation.

Role Description

This is a full-time role for a Google Ads Specialist. We are looking for a hands-on Performance Marketing Specialist to own the end-to-end management of paid campaigns across Google, Meta (Facebook/Instagram), and LinkedIn for multiple clients. You will strategize, execute, optimize, and communicate results with full ownership across every account you touch. You will work directly with our founders and SEO/content team to align paid strategy with organic goals, landing page performance, and client business objectives.

Key Responsibilities

Campaign Strategy & Execution

- Own the full lifecycle of Google Ads campaigns — Search, Display, Shopping, Performance Max, YouTube — across multiple client accounts simultaneously.
- Plan and execute Meta Ads (Facebook/Instagram) and LinkedIn campaigns with clear audience segmentation, creative briefs, and conversion goals.
- Conduct deep keyword research, competitor ad analysis, and audience mapping to inform campaign architecture before any spend goes live.
- Build and restructure campaign hierarchies (campaigns, ad groups, match types) with a structured, QS-optimized approach.

Budget Management & Pacing

- Manage and pace ad budgets ranging from ₹50K to ₹5L+ per month per client, ensuring full utilization without overspend.
- Allocate budget dynamically across campaigns based on performance signals, with clear documentation of optimization decisions.
- Prepare monthly budget utilization reports with clear breakdowns of spend vs. target, CPA vs. goal, and ROAS vs. benchmark.




- Identify and flag budget anomalies proactively — zero impressions, overspend pacing, or sudden Quality Score drops — and resolve them quickly.

AI-Assisted Workflow & Speed

- Use AI tools (ChatGPT, Gemini, Claude, Jasper, or equivalent) to accelerate ad copy generation, A/B variant creation, and reporting narration.
- Leverage Google Ads Smart Bidding, Performance Max signals, and automated rules with sound judgment.
- Use AI-assisted tools for competitor analysis, landing page brief generation, and audience persona building.
- Stay current with new AI ad features (Google Demand Gen, Meta Advantage+, etc.) and evaluate their relevance to active client goals.

Analytics & Performance Reporting

- Set up and maintain conversion tracking via Google Tag Manager, GA4, and platform-native pixels.
- Build weekly and monthly client-facing reports in Looker Studio or Google Sheets — clear, visual, and tied to business outcomes.
- Conduct regular funnel analysis: click-through rates, landing page bounce rates, form fills, call conversions, and micro-conversions.
- Run structured A/B tests on headlines, descriptions, CTAs, bidding strategies, and landing page variants.

Cross-Team Collaboration

- Brief the content and design team on ad creative requirements — formats, messaging angles, CTA hierarchy, and platform-specific specs.
- Work with the SEO team to align high-converting PPC keywords with organic content strategy.
- Collaborate on landing page optimization — identify drop-off points, recommend copy or layout changes.
- Handle direct client communication on campaign performance updates via email, WhatsApp, and calls.

Experience & Expertise

- Minimum 5 years of hands-on Google Ads management across Search, Display, Shopping, and Performance Max campaigns.
- Demonstrated experience managing ad budgets of ₹1L/month or more across multiple client accounts.
- Proven track record of improving campaign ROAS,



reducing CPA, or scaling lead volume across client accounts.
- Working proficiency in Meta Ads Manager and LinkedIn Campaign Manager.
- Google Ads certification is strongly preferred (Search, Display, or Performance Max).

Technical Skills

- Proficient in Google Ads across Search, Display, Shopping, YouTube, and Performance Max campaign types.
- Hands-on setup experience with GTM, GA4 event tracking, Meta Pixel, and LinkedIn Insight Tag.
- Ability to build performance dashboards in Looker Studio or equivalent; advanced Google Sheets for data analysis.
- Active user of AI writing and research tools for campaign acceleration and workflow efficiency.
- Familiarity with SEO fundamentals, keyword cannibalization, and Quality Score mechanics is an added advantage.

Soft Skills & Work Approach

- Strong written and verbal communication — able to translate campaign data into clear, actionable insights for clients.
- Highly organized with the ability to manage multiple active client accounts simultaneously.
- Proactive in surfacing issues and recommending solutions, with a results-first mindset.
- Clear and transparent in reporting — comfortable sharing both wins and areas for improvement.

Education

- A bachelor's degree in Marketing, Advertising, Business, or a related field is advantageous. A strong portfolio and demonstrated results carry equal weight.

What You Can Expect at Orange MonkE

- Direct exposure to multi-market campaigns
- A lean team where your work is visible, your impact is measurable, and your growth is fast.
- Founders who are practitioners — you will be challenged, supported, and held to a high standard.
- Competitive compensation commensurate with experience, with performance-linked growth.

What You Can Expect at Orange MonkE

- Direct exposure to multi-market campaigns spanning India, USA, UAE, and Australia.
- A lean team where your work is visible, your impact is measurable, and your growth is fast.
- Access to premium tools — Google Ads, Meta Business Suite, SEMrush, Ahrefs, Looker Studio, and AI platforms.
- Founders who are practitioners — you will be challenged, supported, and held to a high standard.
- Competitive compensation commensurate with experience, with performance-linked growth.

Apply on Kit Job: kitjob.in/job/45j1av

📌 Digital Marketing Specialist (PPC Google Ads) (Kota)
🏢 Orange MonkE
📍 Kota