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Job Title: Account-Based Marketing (ABM) Specialist
Company: OD Works (A sister concern of Confidential company)
Location: Gurgaon Sector 15
Experience: 2–5 Years

About OD Works:
OD Works is a growing organization focused on delivering cutting-edge solutions in design, branding, and client servicing. We aim to build robust, long-term relationships with high-value clients through strategic marketing and personalized engagement.

Role Overview:
We are looking for a results-driven Account-Based Marketing Specialist who will focus on identifying, targeting, and engaging high-value accounts through personalized marketing strategies. The candidate will work closely with sales and client servicing teams to drive revenue growth and strengthen client relationships.

Key Responsibilities:
Develop and execute Account-Based Marketing (ABM) strategies for targeted clients
Identify and research high-value accounts and key decision-makers
Collaborate with Sales and Business Development teams to align marketing efforts
Manage and nurture client relationships through tailored communication
Track,



analyze, and report on campaign performance and ROI
Use CRM tools to manage account data, pipelines, and engagement metrics
Coordinate with content and design teams to create customized marketing materials
Stay updated with industry trends and ABM best practices

Required Skills & Qualifications:
2–5 years of experience in B2B Marketing / ABM / Digital Marketing
Robust understanding of Account-Based Marketing strategies
Experience with CRM tools (HubSpot, Salesforce, etc.)
Excellent communication and client-handling skills
Ability to analyze data and make data-driven decisions
Strong coordination and stakeholder management skills
Creative thinking with a strategic mindset

Preferred Qualifications:
Experience in agency or design/branding industry
Knowledge of LinkedIn marketing and email automation tools
Familiarity with marketing analytics tools

Key Competencies:
Strategic Thinking
Client-Ce

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