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I. POSITION OVERVIEW

- Job Title Senior Sales Executive — Offline Sales, Distribution & Channel Marketing
- Department Sales & Business Development — B.Bindi / WPI Wing
- Location Bengaluru, Karnataka, India (Full-Time, On-Site)
- Reporting Authority Program Lead, Bengaluru Operations
- Experience Required 5 to 10 Years (Offline/Field Sales Mandatory)
- Education Graduate / Postgraduate — Business Administration, Marketing, or related disciplines
- Employment Type Full-Time, Permanent

II. ABOUT EMPBINDI INTERNATIONAL ASSOCIATION

EmpBindi International Association (operating under the trade brand B.Bindi and WPI) is a purpose-driven organisation anchored in driving sustainable, community-centred commerce across India and select international geographies. Through its flagship Climate Smart Community (CSC) initiative, the organisation connects grassroots producers, social entrepreneurs, and distributors with modern retail and consumer ecosystems.

EmpBindi is committed to building resilient, inclusive supply chains and believes that commerce, when structured responsibly, is the most powerful tool for lasting social transformation.

Headquartered in Bengaluru, the organisation is in an active phase of expansion across offline distribution channels, institutional partnerships, and regional field operations. The Sales Wing is central to this growth mandate.

III. ROLE PURPOSE & STRATEGIC MANDATE

The Senior Sales Executive will serve as the primary field-level commercial driver for EmpBindi's offline sales and channel distribution operations across assigned territories in and around Bengaluru. This role is pivotal to translating the organisation's vision of community-centric, climate-smart commerce into measurable, on-ground sales performance.

The incumbent will be entrusted with end-to-end ownership of the offline sales lifecycle — from prospecting and pitching, through distributor onboarding, channel enablement, and funnel optimisation — while exercising a sophisticated understanding of evolving offline consumer behaviour in Tier-1 and Tier-2 urban markets.

IV. KEY RESPONSIBILITIES & ACCOUNTABILITIES

A. Offline Sales Execution & Revenue Generation

- Own and drive monthly, quarterly, and annual offline sales targets across assigned territories; maintain consistent revenue cadence and pipeline hygiene.

- Conduct structured, insight-driven sales pitches to retail partners, institutional buyers, distributors, and end customers; adapt messaging to audience profile and buying psychology.

- Deploy and manage in-store and point-of-sale (POS) activations, product demonstrations, sampling drives, and proximity marketing campaigns in high-footfall offline environments.

- Monitor competitor activity, pricing strategies, and product positioning in the offline market; report findings and propose tactical responses to the Program Lead.

- Maintain a rolling 90-day territory sales plan with transparent activity milestones, account targets, and conversion benchmarks.

B. Distributor Network Development & Channel Management

- Identify, evaluate, and onboard new distributors, stockists, and channel partners in target geographies; execute formal onboarding protocols including documentation, orientation, and SOP handover.

- Establish and maintain structured commercial agreements with channel partners, defining targets, credit terms, return policies, and performance review cycles.

- Conduct regular field visits to distributor premises and partner outlets to audit stock levels, display standards, sell-through rates, and relationship health.

- Resolve channel conflicts, fulfilment disputes, and pricing inconsistencies in a timely and professional manner; escalate unresolved issues through defined protocols.

- Develop and maintain a live channel partner database with performance metrics,



contact mapping, and engagement history.

C. Marketing Funnel Design & Offline Campaign Management

- Design and implement structured offline marketing funnels — encompassing awareness, interest, consideration, conversion, and loyalty — tailored to the specific consumer segments served by B.Bindi/WPI products.

- Develop territory-level go-to-market (GTM) plans incorporating hyper-local activation strategies, community touchpoints, and behaviour-based messaging frameworks.

- Collaborate with creative and program teams to produce sales collateral, point-of-sale materials, brochures, and field-ready presentations.

- Track and report funnel conversion metrics, cost-per-acquisition (CPA), and customer retention rates; iterate campaign design based on performance data.

- Oversee execution of organised trade events, product launches, dealer meets, and community activation programmes.

D. Consumer Behaviour Analysis & Market Intelligence

- Apply a working knowledge of modern offline consumer psychology — including decision-making triggers, purchase influence patterns, brand trust cycles, and post-purchase behaviour — to shape pitch narratives and channel strategies.

- Map customer journeys in the offline context for key product lines; identify critical decision points and design interventions to improve conversion.

- Conduct structured field interviews, observational research, and partner feedback sessions to generate actionable consumer insights.

- Stay current with macro consumption trends, FMCG and social enterprise sales models, and emerging distributor dynamics in Bengaluru and Karnataka markets.

E. Reporting, Compliance & Cross-Functional Coordination

- Submit weekly and monthly sales performance reports, channel health reports, and territory intelligence summaries to the Program Lead.

- Ensure all sales and distribution activities comply with organisational SOPs, partner agreements, and applicable commercial regulations.

- Coordinate with programme operations, logistics, and product teams to ensure inventory availability, timely order fulfilment, and alignment with organisational priorities.

- Mentor and guide junior field sales personnel where applicable; contribute to the development of sales training materials and onboarding guides.

V. REQUIRED SKILLS, COMPETENCIES & KNOWLEDGE

Core Technical Competencies

- Demonstrated mastery of offline/field sales methodologies — including solution selling, consultative sales, SPIN, and challenger sale frameworks.

- Proven ability to build, manage, and scale distributor and channel partner networks from ground up or within an existing ecosystem.

- Hands-on experience in designing and executing marketing funnels for offline channels with documented, measurable outcomes.

- Strong command of sales pipeline management tools (CRM platforms, spreadsheet-based tracking, or field reporting systems).

- Proficiency in preparing and delivering compelling sales presentations and proposals for varied audiences — from local kirana owners to institutional procurement officers.

Behavioural & Interpersonal Competencies

- High emotional intelligence with the ability to read, respond to, and build sustained trust with diverse customer and partner profiles in an urban and peri-urban Bengaluru context.

- Exceptional negotiation skills with the ability to close commercially sound deals while preserving long-term relationship equity.

- Self-directed,



results-oriented, and capable of functioning with minimal supervision in a dynamic, field-heavy role.

- Superior written and verbal communication skills in English and Kannada (proficiency in Hindi an added advantage).

- Strong ethical orientation and brand representation discipline; operates with integrity and consistency in all external engagements.

Market & Domain Knowledge

- In-depth understanding of the Bengaluru retail and distribution landscape, including organised retail, general trade, and emerging neighbourhood commerce formats.

- Familiarity with consumer goods, sustainable products, or social enterprise commerce is strongly preferred.

- Working knowledge of offline consumer behaviour in Indian urban and semi-urban contexts — including

category-specific purchase motivators, price sensitivity dynamics, and trust-building mechanisms.

VI. EXPERIENCE & EDUCATIONAL REQUIREMENTS

Professional Experience

- Minimum 5 (five) to 10 (ten) years of demonstrated experience in offline/field sales, business development, or channel distribution management.

- Mandatory: At least 3 (three) years of direct distributor network management with verifiable onboarding and performance improvement outcomes.

- Prior experience in FMCG, consumer goods, social enterprise, community-based products, or allied commercial sectors is highly preferred.

- A documented track record of consistently meeting or exceeding individual and territory-level sales targets in a field-intensive role.

- Experience working in or across Bengaluru territories — including North, South, East, West, and Central Bengaluru and peripheral markets — is a significant advantage.

Educational Qualifications

- Bachelor's Degree (minimum) in Business Administration, Commerce, Marketing, Economics, or a related discipline from a recognised university.

- Postgraduate qualification (MBA / PGDM / equivalent) in Marketing, Sales Management, or Rural/Social Management is preferred but not mandatory where commensurate experience exists.

- Certifications in sales methodologies, distribution management, or digital marketing tools (for funnel design purposes) will be viewed favourably.

VII. KEY PERFORMANCE INDICATORS (KPIS)

The performance of the Senior Sales Executive shall be evaluated on, but not limited to, the following measurable parameters on a quarterly basis:

- Achievement of territory-wise offline revenue targets (quarterly and annual).

- Number of new distributor and channel partners onboarded and activated within defined timelines.

- Distributor retention rate and channel partner satisfaction index.

- Offline marketing funnel conversion rates at each defined stage.

- Customer acquisition cost (CAC) and return on sales investment (ROSI) for field campaigns.

- Accuracy and timeliness of reporting, documentation, and SOP adherence score.

- Quality of consumer and market intelligence reports submitted.

VIII. WHAT WE OFFER

- A mission-driven work environment at the intersection of commerce and social impact, operating within a high-growth expansion phase.

- Competitive compensation structured in line with Bengaluru market benchmarks for senior sales professionals with equivalent experience.

- Direct access to senior leadership and tangible opportunity to shape the commercial strategy of a nationally expanding initiative.

- Exposure to a diverse and purpose-aligned stakeholder ecosystem spanning grassroots communities, institutional partners, and retail networks.

- Performance-linked incentives tied to transparent, pre-agreed KPI frameworks.

- Structured onboarding, ongoing professional development, and access to internal knowledge resources.

Job Type: Full-time

Pay: ₹45,000.00 per month

Benefits:

- Health insurance

Work Location: In person

Apply on Kit Job: kitjob.in/job/48cs1m

📌 Senior Sales Executive — Offline Sales, Distribution & Channel Marketing (Bengaluru)
🏢 EMPBindi International Association
📍 Bengaluru