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Job Description

Position: Marketing & Growth Manager

Location: Vedansh Superspeciality Hospital & Heart Centre, Dadri, G.Noida
Experience: 3–4 Years (Preferably in Healthcare Industry)

1️ Position Overview

Vedansh Super speciality Hospital is seeking a agile and result-oriented Marketing & Growth Manager who will be responsible for driving patient acquisition, brand visibility, corporate tie-ups, and revenue growth through a structured mix of digital marketing, field marketing, CRM, and automation strategies.

The role requires strategic thinking, digital marketing expertise, AI tool awareness, and practical sales orientation.

This is not a coordination role — this is a growth leadership role.

2️ Key Responsibilities

A. Strategic Marketing Planning

- Develop monthly and quarterly marketing strategy aligned with hospital revenue goals.
- Plan patient acquisition strategies for OPD, IPD, Diagnostics, and Specialty Services.
- Design local area dominance strategy (Dadri, Surajpur, nearby villages).
- Identify high-potential specialties and create targeted marketing campaigns.

B. Digital Marketing & AI Integration

- Oversee hospital social media presence (Instagram, Facebook, LinkedIn).
- Monitor performance metrics: reach, engagement, lead generation, conversion.
- Use AI tools (ChatGPT, Canva AI, automation tools, CRM integrations) for:
- Campaign planning
- Content ideation
- Lead nurturing workflows
- WhatsApp automation
- QR-based campaigns
- Coordinate with Digital Marketing Executive for execution.
- Ensure structured reporting on digital performance.

C. CRM & Lead Conversion

- Implement and monitor CRM processes.
- Track leads generated through:
- Camps
- Community activities
- Digital ads
- Walk-ins
- Ensure follow-up tracking.
- Monitor OPD/IPD conversion ratio.
- Develop lead-to-admission conversion strategies.

D. Field & Corporate Marketing





- Personally meet corporate HR/Admin heads for health camps.
- Develop institutional tie-ups (factories, schools, local businesses).
- Create annual health camp calendar.
- Visit pharmacies and local clinics for referral networking.
- Monitor canopy activities and field execution.

E. Revenue & Target Accountability

- Be responsible for monthly patient footfall growth.
- Be accountable for revenue targets (in coordination with management).
- Submit weekly revenue-linked marketing performance reports.
- Ensure post-camp conversion tracking.

F. Branding & Visibility

- Ensure hospital visibility in local markets.
- Plan hoardings, pamphlets, branding drives.
- Monitor recall and awareness in catchment area.
- Develop referral marketing ecosystem.

G. Team Coordination

- Guide and monitor Digital Marketing Executive.
- Coordinate with Front Office for lead data.
- Coordinate with DNS for camp manpower.
- Report directly to Director/CEO.

3️ Required Skills

- Strong understanding of hospital marketing ecosystem.
- Hands-on knowledge of:
- Meta Ads / Google Ads
- CRM systems
- WhatsApp automation
- AI marketing tools
- Sales-oriented mindset.
- Strong communication & negotiation skills.
- Ability to work independently in a developing system.
- Analytical thinking with data-driven approach.

4️ Qualification

- Graduate in Marketing / Business / Healthcare Management.
- MBA (Preferred but not mandatory).
- 3–4 years of relevant experience.
- Experience in healthcare marketing preferred.

5️ Key Performance Indicators (KPIs)

- Monthly OPD growth %
- IPD admissions growth
- Corporate tie-ups achieved
- Lead-to-conversion ratio
- Digital lead generation numbers
- Revenue impact from campaigns
- Camp conversion ratio

6️ What We Expect

- Ownership mindset
- Field presence
- Strategy + Execution ability
- Revenue accountability
- Automation mindset

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person

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📌 Manager - Business Development & Marketing (Dadri)
🏢 Vedansh Superspeciality Hospital & Heart Centre
📍 Dadri