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Sales Strategy & Planning – Digital (News Media)
Role Objective
Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence.
Key Responsibilities
Revenue Strategy & Forecasting
- Own digital AOP planning, forecasting, and revenue tracking
- Monitor projections vs. actuals and drive corrective actions
- Develop category, client, and platform-level revenue strategies
Pricing & Monetization
- Optimize pricing across Display, Video, Programmatic, and Branded Content
- Drive yield optimization and maximize inventory monetization
- Analyze deal quality, discounting trends, and effective yield
Market Intelligence & Competitive Benchmarking
- Benchmark competitors on pricing, inventory mix, ad formats, and sponsorship models
- Support monetization innovation and traffic-led revenue opportunities
- Monitor Ad Ex trends, emerging advertisers, and programmatic adoption
- Track advertiser movement, category spends, and share of wallet
- Identify pricing gaps, premium positioning opportunities, and undercut risks
- Build leadership dashboards and competitive intelligence reports
Pipeline & Analytics
- Ensure CRM discipline, pipeline visibility,



and forecasting accuracy
- Track conversion ratios, deal movement, and revenue leakage
- Analyze traffic, engagement, inventory utilization, and platform-wise revenue
- Generate actionable insights for sales teams
Governance & Reporting
- Build real-time dashboards and executive summaries
- Standardize pricing, discounting, and approval frameworks
- Ensure reporting accuracy and deal governance
Qualifications & Experience
- MBA/Postgraduate in Business, Marketing, or Finance
- 6–10+ years in digital sales strategy, revenue planning, or ad monetization
- Strong understanding of programmatic ecosystem and digital pricing models (CPM/CPC/CPV)
Core Skills
- Pricing strategy & commercial acumen
- Advanced analytics and data interpretation
- Competitive benchmarking & market intelligence
- Expertise in Excel, dashboards, and presentations
- Solid attention to detail and insight generation
Preferred Profile
- Experience in digital news/media or publishing industry
- Exposure to Google Analytics, Ad Manager, Ad Ex, and programmatic tools
- Proven expertise in pricing strategy and yield management

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📌 Sales strategy manager (Noida)
🏢 NDTV Network
📍 Noida