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About the Role

We are looking for a Digital Marketing Manager to own and drive Kissflow's integrated digital growth strategy across organic, paid, AI search, account-based marketing (ABM), conversion rate optimization (CRO) and omnichannel presence. We are looking for a hands-on leader who can execute, optimize, scale programs, develop a high-performing team and deliver measurable pipeline impact.

Key Responsibilities

What We're Looking For:

- 8–10 years of experience in B2B digital marketing.
- Strong experience across both organic and paid growth channels.
- Proven ownership of marketing budgets with accountability for pipeline or revenue outcomes.
- Prior experience managing and developing teams.
- Background in Enterprise B2B or SaaS environments.
- Understanding of long sales cycles, multiple decision-makers, and account-based marketing.
- Familiarity with AI-era search trends, including AI Overviews, LLM citations, zero-click search, and omnichannel discoverability.
- Hands-on experience with Google Ads, Linked In Campaign Manager, SEO tools (Ahrefs, SEMrush), CRM attribution systems, and ABM platforms.

Organic Growth & Discoverability

- Drive Kissflow's presence across Google, Bing, ChatGPT, Perplexity, Gemini, You Tube, Reddit, review platforms, and industry communities
- Lead the four pillars of organic growth: Category Authority, Vertical Market Expansion, Content Engine,



and Authority Building
- Oversee AI-powered growth initiatives including SEO automation, content optimization, and authority-building programs
- Own full-funnel content performance, from awareness through MQL generation
- Improve conversion rates across landing pages and critical customer journeys
- Track and report on AI citation frequency, AI share of voice, organic MQLs, and content-influenced pipeline

Paid Growth & Account-Based Marketing

- Manage full-funnel paid marketing programs across Google Ads, Linked In, ABM, retargeting, and contact-level advertising platforms
- Execute brand awareness campaigns across key industries and target markets
- Drive pipeline generation through ABM and demand-generation initiatives
- Own budget allocation, experimentation, performance measurement, and scaling successful campaigns

Team Leadership & Stakeholder Management

- Lead and mentor a team of 3–4 specialists across content, organic growth, paid marketing, and analytics
- Establish performance goals and support team development
- Present growth strategy, performance metrics, and pipeline impact to senior leadership on a monthly basis

If you are passionate about building scalable growth engines, leading teams and driving business impact through contemporary digital marketing, we'd love to hear from you.

Apply on Kit Job: kitjob.in/job/4rndu7

📌 Growth Marketing Strategist (Chennai)
🏢 Kissflow
📍 Chennai