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Panaji, Goa, India

On-site | Full-time

Social Media ManagerCompany Description

PYTHAL is an innovative and energetic organization dedicated to delivering creative and impactful digital solutions. The company focuses on leveraging technology and creativity to help businesses grow and thrive in the digital era. With a collaborative culture and a commitment to excellence, PYTHAL empowers its team members to achieve professional growth while driving success for clients.

We are currently building and scaling a premium baby and lifestyle brand catering to the Indian and UAE markets, offering luxury products designed for modern families. Our focus is on creating memorable brand experiences through exceptional products, compelling storytelling, and innovative digital marketing strategies.

Based in the vibrant city of Panaji, Goa, PYTHAL fosters an environment of innovation, creativity, and continuous learning.

Role Description

This is a full-time, on-site role for a Social Media Manager based in Panaji, Goa.

The Social Media Manager will be responsible for developing and executing social media strategies that enhance brand visibility, engagement, and revenue growth across multiple platforms. The role involves creating compelling content, managing social media communities, overseeing influencer collaborations, executing campaign calendars, and implementing Social Media Optimization (SMO) techniques.

The ideal candidate is highly creative, data-driven, and passionate about building brands through engaging content and digital storytelling.

Key Responsibilities





- Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
- Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
- Manage day-to-day social media operations and community engagement.
- Create monthly content calendars and campaign plans for product launches, promotions, and seasonal campaigns.
- Collaborate with graphic designers, photographers, videographers, and content creators to produce high-quality content.
- Identify and leverage social media trends, viral content opportunities, and platform updates.
- Manage influencer marketing campaigns, creator partnerships, and brand collaborations.
- Monitor audience engagement and respond to customer inquiries, comments, and messages promptly.
- Analyze social media performance metrics and prepare actionable reports with recommendations for growth.
- Track competitor activities, market trends, and consumer behavior to identify new opportunities.
- Coordinate with performance marketing teams to support paid social campaigns and lead generation initiatives.
- Drive brand awareness, customer engagement, website traffic, and sales through social media initiatives.
- Support e-commerce marketing efforts by promoting products, campaigns, and customer success stories.





Qualifications
- Proven experience in Social Media Marketing and Social Media Optimization (SMO).
- Strong communication, copywriting, and storytelling skills.
- Experience developing content strategies and managing social media campaigns.
- Knowledge of Instagram Reels, YouTube Shorts, TikTok, and short-form video content strategies.
- Experience with influencer marketing and creator partnerships.
- Familiarity with social media management and analytics tools such as Meta Business Suite, Hootsuite, Buffer, Sprout Social, or similar platforms.
- Understanding of social media advertising and performance marketing is an advantage.
- Ability to analyze data and translate insights into actionable strategies.
- Creative mindset with strong visual and branding sensibilities.
- Experience working with e-commerce, retail, lifestyle, fashion, baby, or consumer brands is preferred.
- Basic graphic design, video editing, or multimedia content creation skills are a plus.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Highly organized, proactive, detail-oriented, and capable of managing multiple projects simultaneously.

What We Offer
- Opportunity to work with fast-growing international brands.
- Creative and collaborative work environment.
- Exposure to global markets including India and the UAE.
- Career growth opportunities in digital marketing and brand management.
- Competitive salary and performance-based incentives.
- Opportunity to lead innovative campaigns and build impactful brand communities.

Apply on Kit Job: kitjob.in/job/4si4rw

📌 Social Media Manager (Panaji)
🏢 Pythal
📍 Panaji