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Digi Rythu Bazaar (DRB)

? Location: Andhra Pradesh

? Employment Type: Full-Time

?‍? Experience: 15+ Years

About Digi Rythu Bazaar

Digi Rythu Bazaar (DRB) is a technology-driven agri-commerce platform committed to empowering farmers, connecting communities, and delivering fresh agricultural products directly to consumers. As we expand across Andhra Pradesh, we are looking for an experienced Marketing Head to lead our brand-building and growth initiatives.

Position Overview The Marketing Head will be responsible for developing and executing comprehensive marketing strategies to establish Digi Rythu Bazaar as Andhra Pradesh's most trusted agri-commerce brand. This role will lead customer acquisition, brand awareness, digital marketing, public relations, and market expansion initiatives across online and offline channels.

Key ResponsibilitiesStrategic Marketing Leadership

- Develop and implement the overall marketing strategy aligned with business objectives.
- Build DRB as a leading agri-commerce and farmer-centric brand.
- Drive customer acquisition, engagement, and retention initiatives.
- Identify market opportunities and competitive positioning strategies.

Brand Development & Communication
- Establish solid brand identity and visibility across Andhra Pradesh.
- Develop and manage branding campaigns, promotional activities, and awareness programs.
- Oversee content strategy, brand messaging, and public communications.
- Strengthen DRB's presence across digital and traditional media channels.

Digital Marketing & Customer Growth
- Lead digital marketing campaigns across social media, search, email, and performance marketing channels.
- Drive app downloads, customer registrations, and repeat purchases.
- Monitor campaign performance and optimize marketing ROI.




- Manage customer engagement and loyalty programs.

Market Expansion & Partnerships
- Build strategic partnerships with government agencies, FPOs, institutions, and industry stakeholders.
- Support franchise development and expansion initiatives.
- Coordinate with sales and operations teams to achieve growth targets.

Team Leadership
- Lead and mentor the marketing team.
- Establish marketing KPIs and performance measurement frameworks.
- Manage marketing budgets and resource allocation effectively.

Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, or related field.
- MBA in Marketing preferred.
- Minimum 15+ years of experience in Marketing, Brand Management, or Business Growth.
- Experience in Retail, FMCG, E-Commerce, Agri-Tech, or Consumer Products sectors preferred.
- Proven track record of successfully building and scaling brands.

Required Skills
- Brand Strategy & Positioning
- Digital Marketing & Performance Marketing
- Customer Acquisition & Retention
- Market Research & Consumer Insights
- Campaign Management
- Public Relations & Corporate Communications
- Budget Planning & ROI Analysis
- Leadership & Team Management

Key Competencies ✅ Strategic Thinking

✅ Brand Building Expertise

✅ Customer-Centric Mindset

✅ Business Growth Orientation

✅ Innovation & Creativity

✅ Stakeholder Management

✅ Analytical Decision-Making

✅ Leadership & Collaboration

Why Join DRB?

? Be part of a mission-driven organization empowering farmers.

? Lead marketing for a rapidly growing agri-commerce platform.

? Work with innovative teams transforming agriculture through technology.

? Drive meaningful impact across Andhra Pradesh and beyond.

Apply Now

? [email protected]

? (phone hidden)

Digi Rythu Bazaar – Empowering Farmers. Connecting Communities. ?

Apply on Kit Job: kitjob.in/job/4sxp36

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