Greetings from Avani Consulting..

we are hiring for *TSE Kochi (PAN Kerala)- Modern trade sales*

Sr No Key deliverables :

1 Field Work

Driving Secondary Coverage as per APO Plans

NPD - Listing & Launch Plan

National/Regional TOT's - Ensuring Compliance and execution of all National ToTs for the assigned Territory.

Expansion of Brand/SKU presence for products - Fair share of Shelf - Ensure delivery of fair category share, Influencing Planogram share at stores.

Drive efficiency indicators Fill rates, Stock freshness, availability and visibility norms

Drive and effectively execute various store level agendas like visibility, promotion and activation as per plan

Executing visibility plans. Execution of visibility elements chain wise

Drive PDA Usage

2 DD & MT Chains Management

Handling Direct and Indirect chains - Big Bazaar, Trent, Spencers, Max Hyper, Food World, Food Express, Nilgiris, other SAS chains etc

Constant interaction, negotiation and relationship building with the respective Category Managers to ensure business plans, non volume expectations and enhanced visibility post thorough Cost Benefit Analysis.

Liaison with different functions like supply chain, commercial and category teams of the chains and the company

Build good network and relationship with Chains & Effectively addresses issues/Conflicts, If Any

DD Appointment and Removal as per Norms

Motivation of DD -Ensure Healthy ROI Earning, Increasing involvement

DD s claims and Reconciliation - Timely submission of Claims, Hard Copies, Audit, Mi-Net entry as per co. norms for all Cover

TMR Hard Copies collection by TSE from DD

Review of Financial Health - Calculate and Review DD ROI, Suggest Action plan in case of any deviation from Norms, Ensuring DD updates collections in MIDAS





Ensuring DD Infrastructure Requirements as per Norms - Beat Service, Delivery Units, FF, Godown, Computer

Able to build healthy relationship with respective Category Managers to ensure business plans, non volume expectations and enhanced visibility post thorough Cost Benefit Analysis.

3 Promoter/ISR/Merchandiser/Supervisor

Selection, Training , Induction & On-Boarding of MT FF

Conducting compulsory class-room Training all FF every cover

Ensuring skill Upgradation and capability building of Up-to-date Trade team.

Calculate salaries of FF every month

On The Job Training (Each Cover) /Hand-Holding to Promoters: Selling Skills, Product Knowledge, Merchandising, New Product Launch

Merchandisers Management

Carrying out periodic assessment of the team and deciding on the grade

Recommending salary revision of all FF every year

Managing ad-hoc additional promoter/agency promoters

4 Business Planning & Review

Planning and offloading monthly plans, schemes and visibility to chains - Promoters and ISR - Basis P3M, Chain wise Contribution, Market Share, Top Brand, NPD, Growth

Monitoring and analyzing in-store gaps and ensuring Store fills, Healthy MBQ, Brand wise growth/De-growth

Conducting JC Meeting: Reviews the chain, MT FF periodically and at SKU level with respect to purchase order, fill rates, stock outs - Highlighting Out of Stock, If Any

Planning and Executing Special Drives Like Big Day, etc effectively





Carry Competition Benchmarking - Proactive steps to take up competition by aligning supervisor and aggressive Planning, Execution and Review to stay ahead of competition at all times

Planning and offloading monthly plans, schemes, Special Agendas and incentives to MT FF from long term perspective : Aiming at overall growth, Market Share

Planning chain-wise special supports, visibility and activations in order to achieve monthly plans

Reviewing fill rate

5 Reporting and Database Management

Understanding of Midas and Mi Net

Maintain sales data daily, block wise, monthly, quarterly and annual basis. Data reporting: Off take Data(Monthly, Weekly), Bill Wise Item Wise, TOT Claims

TSE - Off Take Tracker for all promoter led stores

Providing Sell Out Rate for all Cash & Carry Stores every week

Maintaing record of all outlets in the HQ-chainwise

TMR, JC MOR, Block 1, Block 2 and liklies

Submission of Claim - Entry of E- Claims

Providing top store stock report every week

6 Financial & Commercial Acumen

Ensure commercial discipline is maintained as per ToT in transactions with Modern Trade chains and facilitating timely Account Reconciliations.

ROI Calculations as per Norms

Understand pricing cascade

L &D; Policy - Procedure for submission and issuing of L&D; claims

DD Appointment & Separation as per Policy - Taking Care of Financial Perspective

Claim Management - Timely Entry, NOC As per Norms

Calculating/Claiming Margin Diff/TOT Claims of the DD every Month

Claiming FF Salaries every month

Collection of payments from certain chains like Spencers, Future Value Retail as per credit day norms

Providing all visibility photographs during claim submission

Interested kindly share an updated resume to [email protected] or (phone hidden)

📌 Territory Sales Executive (Kozhikode)
🏢 Avani Consulting
📍 Kozhikode