Job Description:

Key Responsibilities:

Planning campaigns/marketing activities:

- Concept formulation based on the brief and business objective
- Liaison with the Creative Agency for content, Creatives, Artworks and other assets for ongoing campaigns (both internal and external)
- Keep abreast of new developments and incorporate them as per the brand fit.

Social Media Marketing:

- Responsible for driving the Social Calendar (Creatives, Post Copies)
- Design and drive Paid marketing campaigns to deliver Quality leads for the sales team.
- Plan and execute geographical boosting for Brand Awareness, engagement, and reach
- Implement 360 Degree Digital marketing plan, including all the suitable platforms, being Instagram, Facebook, YouTube, Twitter, Pinterest
- Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)
- Manage reports and data analysis with all external stakeholders/agency

Website and SEO:

- Keyword planner and tracker—Incorporate the same in the Blog content
- GMB Progress Tracker: Aid the performance with reviews and GMB optimization
- Timely changes on the website: addition of recent content, FAQs, media
- Plan and work on platforms aiding organic search—Wikipedia, Quora.

Collaterals:

- Ensure timely availability of the Promotional collateral—renders, Brochures, Folders, and other assets, as per need




- Approve/close commercials with various vendors to print the assets Media Houses:
- Coordinate with multiple media houses like Vogue, AD, Elle Décor, and HELLO! Regarding Brand and event collaborations,

Events:

Plan and collaborate with internal teams, vendors, and agencies for execution.

Hampers:

Conceptualize and collaborate with internal team/vendors/agencies for execution.

Inserts:

- Oversee the focused location-wise mapping
- Coordinate the planning and tracking of insert activity vs enquiries.

Performance tracking:

Analyze the spends vs results for all the marketing activities, maintain reports and share with the stakeholders.

Coordinating with Shoot and Edit team:

- Shoots: Scout Vendors and attain a profitable win-win team
- Responsible for product photoshoots and video assets (incorporating multiple rounds of edits, to arrive at desired outcome).

Skills needed:

- Master's degree in marketing, business administration, or similar.
- Extensive knowledge of marketing strategies, channels and branding
- Superb leadership, communication, and collaboration abilities
- Exceptional analytical and problem-solving skills
- Experience with a luxury brand
- Strong time management and organizational abilities

📌 Marketing Manager - Luxury Interior Design - Mumbai (Marine Drive / Kanjurmarg)
🏢 DC Consultants
📍 Mumbai