The Area Sales Manager (ASM) will be responsible for driving sales growth, distribution expansion, and team performance across the assigned territory. The role requires solid execution capability across Pet
Specialty Stores, Veterinary channels, and General Trade, along with the ability to build and manage high-performing frontline sales teams.
Key Responsibilities
1. Sales & Business Development
Deliver sales value and volume targets assigned for the area/zone
Drive primary and secondary sales across all key channels
Identify, onboard, and develop new distributors and retail partners
Expand market reach across:
o General Trade (GT)
o Pet Specialty Stores (SPTs)
o Veterinary (Vet) channels
Ensure effective execution of distribution, visibility, and availability across the territory
2. Team & Stakeholder Management
Manage, guide, and motivate a team of frontline sales representatives
Set clear performance expectations and monitor individual and team KPIs
Provide on-ground coaching, regular feedback, and performance reviews
Maintain strong, professional relationships with:
o Distributors
o Retailers
o Veterinary partners
o Internal stakeholders
3. Market Intelligence AND Insights (Good to Have)
Track competitor activity, pricing, promotions, and channel strategies
Develop a working understanding of the pet food industry landscape
Gather and share insights on:
o Customer buying behavior
o Channel-level performance
o Market and consumer trends
Use market feedback to support sales planning and execution
Role Requirements & Experience
Experience AND Background
Minimum 5 years of experience in sales in the FMCG / Consumer Goods / Pet Food industry
Prior exposure to pet care or pet food is a strong advantage
Proven track record of building and expanding product
📌 Area Sales Manager- Pet Foods (Mumbai)
🏢 Talent Leads Consultants
📍 Mumbai
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