Job Title: Digital Marketing Specialist

About Finnovate: Finnovate is a holistic financial planning and wealth advisory platform. We are passionate about transforming the way Indians get personal finance advice. Our team is dedicated to providing comprehensive financial solutions that cater to the unique needs of our clients.

The Role:This is a performance-driven digital marketing role. You will own paid advertising, lead nurturing, email marketing, lead management, and brand campaigns, working closely with the content and design teams to execute with consistency and intent.

You are not here to just run ads. You are here to build a digital growth engine: one that generates quality leads, nurtures them across channels until they are ready to engage, and hands them to the right advisor at the right time. Over time, you will build and lead a small marketing team.

Location: Andheri, Mumbai (Primary) and Wadala, Mumbai (Occasionally)

Key Responsibilities

1. Paid Advertising and Retargeting
- Plan, execute, and optimise paid campaigns on Meta (Facebook and Instagram),



Google Ads (Search and Display), and LinkedIn.
- Build and manage retargeting audiences including website visitors, video viewers, and email lists across Meta and Google to move prospects through the funnel.
- Own ad spend allocation. Every rupee must be tracked against a measurable outcome.
- Analyse campaign performance weekly and present data-backed recommendations to the AVP.

2. Lead Nurturing
- Build and manage multi-channel nurture journeys for all digital leads across email, WhatsApp, and paid retargeting.
- Map nurture flows to the lead's stage of awareness: cold leads receive education-first content; warm leads receive proof and process content.
- Use retargeting ads to reinforce messaging for leads who have engaged but not yet converted.
- Set up WhatsApp touchpoints for timely, relevant follow-up without being intrusive.
- Monitor nurture performance and refine sequences based on open rates

📌 Digital Marketing Specialist (Mumbai)
🏢 Finnovate
📍 Mumbai