About the Role

At Plum, we're looking for a commercially driven and relationship-oriented National Key Account Manager (NKAM) to lead and grow some of our most strategic Up-to-date Trade partnerships.

This role is responsible for driving business growth across key national accounts such as Reliance Retail, D-Mart, More Retail, Apollo Pharmacy, Wellness Forever, and other leading Modern Trade partners. If you enjoy building long-term customer partnerships, negotiating win-win outcomes, identifying growth opportunities, and delivering strong business results, we'd love to hear from you.

Key Responsibilities

Strategic Account Management

- Own the P&L; and business growth for assigned National Key Accounts.
- Build and nurture strong relationships with key customer stakeholders across buying, merchandising, and category teams.
- Develop long-term account strategies aligned with Plum's business objectives.

Joint Business Planning (JBP)

- Lead annual and quarterly Joint Business Planning with key accounts.
- Drive collaborative growth initiatives and monitor execution against agreed plans.
- Conduct regular business reviews with customers, identifying opportunities and risks.

Sales Planning & Forecasting

- Drive revenue, profitability, and market share across assigned accounts.
- Own monthly forecasting, demand planning, and sales planning in collaboration with internal stakeholders.
- Ensure achievement of sales targets while maintaining healthy business fundamentals.

Promotions & Customer Marketing

- Conceptualize and execute promotional calendars, customer activations, and seasonal campaigns.
- Work closely with Marketing to maximize visibility and drive category growth.




- Evaluate promotional effectiveness and optimize future investments.

In-Store Execution

- Ensure best-in-class availability, visibility, merchandising, and planogram compliance across stores.
- Drive execution excellence through regular market visits and collaboration with field teams.
- Monitor secondary sales, stock health, and assortment availability.

Cross-functional Collaboration

- Partner closely with Supply Chain, Demand Planning, Finance, Marketing, Category, and Sales Operations to ensure seamless execution.
- Resolve operational issues proactively while maintaining strong customer satisfaction.

Business Analytics

- Analyze sales performance, market trends, competition, and customer insights.
- Identify whitespace opportunities and recommend actions to accelerate growth.
- Present periodic business reviews and actionable insights to internal leadership.

What We're Looking For

- 10+ years of experience in Modern Trade / Key Account Management within FMCG, Beauty, Personal Care, Consumer Products, or a similar industry.
- Proven experience managing large national accounts such as Reliance, D-Mart, Apollo, More Retail, Spencer's, Wellness Forever, etc.
- Strong commercial acumen with experience in P&L; management and sales planning.
- Hands-on experience in Joint Business Planning (JBP), annual negotiations, and customer relationship management.
- Excellent negotiation, influencing, and stakeholder management skills.
- Strong analytical skills with proficiency in Excel and business reporting.
- Ability to collaborate effectively across multiple cross-functional teams.
- Willingness to travel as required

Location: Thane, Mumbai

📌 National Key Account Manager - Modern Trade (Thane)
🏢 Plum
📍 Thane