Title: Specialist - Marketing Automation

Company: Novo Nordisk Global Business Services (GBS)

Department: Operations GBS

Turn campaigns into customer experiences that reach millions. If you know Salesforce Marketing Cloud inside out and get energised by scaling omnichannel journeys across email, WhatsApp and SMS – this is where your expertise will have global reach.

Your current role

As a Specialist, you'll own and manage the delivery of day today campaign operations, ensuring best in class omnichannel execution and a seamless experience for affiliates and customers across selected markets. You'll act as the subject matter expert on SFMC and OCE, combining technical depth with strong project and stakeholder management to bring multichannel campaigns to life.

Your day today tasks will include:
- Executing multichannel campaigns in OCE Marketing/SFMC, translating sales and marketing requirements into functional marketing automation journeys delivered on time and on brief
- Driving adoption of newer channels such as WhatsApp and SMS alongside email,



and defining the processes and timelines needed to activate them at scale
- Leveraging SFMC capabilities – Email Studio, Automation Studio, Journey Builder, Contact Builder, Data Studio, Cloud Pages, Query Studio and Einstein STO – to build highly relevant, engaging campaigns
- Leveraging Salesforce Agentforce and Marketing Cloud capabilities to drive AI-powered personalisation, audience targeting, campaign automation, and journey orchestration, adopting an AI-first mindset wherever appropriate.
- Working with Salesforce Data Cloud (D360) to build unified customer profiles, audience segments, consent frameworks, and activation strategies that power personalised, data-driven journeys in Salesforce Marketing Cloud.
- Recommending improvements to journey logic and campaign flows based on input from Multichannel Campaign Partners to strengthen CX across the customer journey
- Owning quality and process: troubleshooting, QA'in

📌 Specialist - Marketing Automation (Bengaluru)
🏢 Novo Nordisk
📍 Bengaluru