- 5+ years of hands-on experience in Paid Marketing, preferably in SaaS and Product-Led Growth (PLG) environments.
- Solid experience with Microsoft Clarity, VWO, Ahrefs, GA4, GTM, and other analytics/tracking tools.
- Deep understanding of attribution models, conversion tracking, funnel optimization, and lead generation.
- Proven experience owning paid marketing strategy, budget planning, forecasting, and performance targets.
- Expertise in Paid Search, Paid Social, Paid Video, Demand Generation, and Performance Marketing.
- Strong experience scaling paid acquisition programs and driving measurable business growth.
- Ability to define and execute end-to-end paid marketing strategies across the entire customer funnel.
- Drive brand awareness, demand generation, lead acquisition, conversions, pipeline growth, ROI, and lead quality.
- Manage and optimize campaigns across Google Ads, Microsoft Ads (Bing), LinkedIn Ads, Meta Ads, YouTube, TikTok, Reddit, G2, Capterra, and other relevant platforms.
- Identify, prioritize, and scale high-performing marketing channels and campaigns.
- Allocate budgets effectively across awareness, consideration, and conversion stages.
- Build, manage, and forecast paid media budgets while ensuring predictable and scalable investments.
- Monitor and improve key KPIs including CPL, ROI, conversion rates, pipeline contribution, and lead quality.




- Analyze campaign performance and make data-driven decisions to scale, optimize, pause, or reallocate spend.
- Develop and execute A/B testing and experimentation roadmaps to continuously improve campaign performance.
- Collaborate closely with Design, Content, Product, and Marketing teams to ensure effective campaign execution.
- Create campaign briefs and maintain high-quality standards across creatives, landing pages, and user journeys.
- Improve marketing processes, workflows, and best practices to enhance team performance and efficiency.
- Provide guidance and support to team members to improve execution quality and achieve business goals.
- Strong analytical, reporting, communication, and stakeholder management skills.
- Self-driven professional with a strong ownership mindset, accountability, and ability to work independently.
- Strategic thinker with a builder mentality and proven experience creating and scaling marketing programs from scratch.
- Comfortable managing large budgets and delivering measurable business outcomes.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Paid Marketing Manager (Gujarat)
🏢 MindInventory
📍 Gujarat