About Welcome Finance

Welcome Finance is a UK based and fastest-growing digital lending marketplace, helping thousands of businesses find the right financial products. We are now building the next generation of organic customer acquisition and are looking for an experienced Digital Marketing Manager to lead our organic growth strategy.

This is a hands-on role for someone who has successfully generated large volumes of organic financial leads through SEO and other organic channels.

Role Overview

We are looking for a highly experienced Organic Growth specialist who has a proven track record of generating high-quality financial leads through SEO and content-led growth.

The ideal candidate should have previously worked with consumer finance businesses (Loans, Credit Cards, Mortgages, Insurance, Banking, Credit Score, FinTech etc.) targeting the UK, USA or Australian markets.

This is not a coordination role - we expect someone who enjoys getting into the details, analysing data, identifying opportunities, and executing strategies.

Key Responsibilities

- Own and execute the SEO and organic lead-generation strategy.
- Improve rankings for competitive, high-intent financial keywords.
- Conduct keyword research, competitor analysis and technical SEO audits.
- Improve site structure, crawlability, indexing, page speed, Core Web Vitals and structured data.
- Build topical authority through landing pages, comparison pages, guides, calculators and educational content.
- Optimise existing content, internal linking and conversion journeys.
- Develop ethical link-building, publisher outreach and digital PR campaigns.
- Track organic traffic, rankings,



leads and conversion performance.
- Use data to identify growth opportunities and provide actionable reports.
- Work closely with content, product and engineering teams to implement SEO improvements.

Essential Requirements

- Minimum 7 years experience in SEO and organic lead generation.
- Proven experience generating financial leads in the UK, USA or Australia.
- Experience in consumer lending, loans, credit cards, mortgages, insurance, banking, FinTech, credit scoring or financial comparison.
- Strong hands-on experience across technical, on-page and off-page SEO.
- Experience managing and growing large content-led websites in competitive sectors.
- Strong analytical and commercial mindset.
- Comfortable working directly with developers on technical implementation.

Desired Skills

Experience with Google Search Console, GA4, Google Tag Manager, Ahrefs, SEMrush, Screaming Frog, Sitebulb, PageSpeed Insights, Looker Studio, Microsoft Clarity, Google Trends and AI-assisted SEO tools.

Basic knowledge of HTML, CSS and JavaScript would be advantageous.

Ideal Candidate

- Has generated high-quality financial leads at scale.
- Understands competitive financial search markets.
- Is hands-on, data-driven, commercially focused and execution-oriented.
- Keeps up with search algorithm changes and AI-driven search trends.
- Can independently identify opportunities and deliver measurable organic growth.

Location Requirement

- This is a full-time office-based role in Janakpuri, Recent Delhi.
- Candidates should be willing and able to commute to the office five days a week.
- Remote or hybrid working is not available for this role.

📌 Digital Marketing Manager - Organic Lead Generation (Delhi)
🏢 Welcome Finance
📍 Delhi