Senior Marketing Manager - Generalist

About Impacteers

Impacteers is building an AI-native career acceleration and workforce transformation platform that connects talent, learning, assessments, placements, staffing, and enterprise hiring into one integrated ecosystem.

We work across job seekers, colleges, training partners, companies, recruiters, and workforce teams to help people move smarter through their careers and help organizations access better-prepared talent.

Role Overview

We are looking for a Senior Marketing Manager who can own campaigns, sharpen messaging, improve funnel performance, and drive execution across Impacteers B2C and B2B marketing initiatives.

This is a hands-on role for someone who understands performance marketing, content, positioning, landing pages, social media, email, WhatsApp, campaign planning, and cross-functional coordination. You will work closely with leadership, sales, design, product, content, and operations to build marketing engines that generate demand, improve conversions, and strengthen the Impacteers brand.

The ideal person is strategic enough to think through positioning and funnel logic, but execution-oriented enough to ship campaigns, briefs, copy, creatives, reports, and experiments without needing constant direction.

Key Responsibilities

Campaign Strategy & Execution

- Plan and execute integrated marketing campaigns across paid ads, organic social, email, WhatsApp, webinars, landing pages, events, and sales enablement channels.
- Own campaign calendars for different business lines including courses, placements, staffing, assessments, college partnerships, and enterprise solutions.
- Translate business goals into clear campaign briefs, audience segments, messaging angles, offers, CTAs, and creative directions.
- Coordinate with design, content, sales, tech, and external vendors to ensure campaigns are launched on time and tracked properly.

Performance & Funnel Marketing

- Work with performance marketing teams or agencies to improve lead quality, CPL, conversion rates, landing page performance, and campaign ROI.
- Track funnel performance across awareness, lead generation, nurturing, sales handoff, enrollment, and conversion.
- Identify drop-offs and recommend improvements across ads, landing pages, forms, WhatsApp flows, email sequences, and sales communication.
- Build campaign reports with insights, not just numbers.

Content, Messaging & Positioning

- Develop explicit, sharp, market-friendly messaging for different audiences including job seekers, working professionals, colleges, TPOs, recruiters, HR teams,



and enterprise clients.
- Create or review copy for landing pages, ads, brochures, social posts, email campaigns, WhatsApp campaigns, presentations, and sales collateral.
- Ensure all communication is aligned with Impacteers brand voice: intelligent, credible, future-focused, simple, and outcome-led.
- Turn product features into benefit-led messaging that users and buyers can understand quickly.

Brand & Social Media

- Support the development of Impacteers brand presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
- Guide the social media team on content themes, campaign hooks, audience relevance, and platform-native formats.
- Ensure brand consistency across marketing creatives, content, decks, brochures, videos, and digital assets.
- Spot content opportunities from industry trends, hiring trends, AI adoption, career shifts, education trends, and workforce transformation.

Sales & Business Enablement

- Create marketing assets that support sales conversations, including brochures, pitch decks, one-pagers, WhatsApp scripts, email sequences, case study formats, and objection-handling assets.
- Work with sales and business teams to understand lead quality, common objections, buyer questions, and conversion blockers.
- Help build communication systems that improve follow-ups, lead nurturing, and conversion efficiency.

Marketing Operations & Reporting

- Maintain campaign trackers, content calendars, creative pipelines, performance dashboards, and weekly marketing updates.
- Work with CRM, automation, analytics, and website teams to ensure tracking, tagging, attribution, and lead flow are functioning properly.
- Bring structure to marketing execution so campaigns are not dependent on scattered instructions or last-minute coordination.

Required Skills & Experience

- 5- 8 years of experience in marketing, growth, digital marketing, campaign management, or brand marketing.
- Strong understanding of digital marketing channels including Meta Ads, Google Ads, LinkedIn, email, WhatsApp, SEO, landing pages, and social media.
- Ability to write and evaluate solid marketing copy.




- Experience managing campaign execution across multiple teams and stakeholders.
- Robust understanding of funnels, lead generation, conversion journeys, and performance metrics.
- Comfortable working in fast-paced environments with multiple campaigns running in parallel.
- Ability to convert business ideas into structured briefs, campaign plans, and execution checklists.
- Strong communication, ownership, and coordination skills.
- Good analytical ability with comfort working on campaign reports, performance insights, and marketing experiments.

Good to Have

- Experience in edtech, HR tech, recruitment, staffing, SaaS, training, or career platforms.
- Experience working on both B2C and B2B marketing campaigns.
- Understanding of AI tools and how they can improve marketing productivity.
- Experience with marketing automation platforms, CRM systems, or lifecycle marketing tools.
- Experience managing designers, content writers, agencies, or freelancers.
- Understanding of webinars, cohort-based programs, course marketing, or placement-led funnels.

What Were Looking For

- Someone who can think, write, plan, coordinate, and execute.
- Someone who does not wait for every instruction but can create structure from ambiguity.
- Someone who understands that marketing is not just creatives and captions, but positioning, audience psychology, funnel movement, sales enablement, and business outcomes.
- Someone who is comfortable using AI tools to speed up research, ideation, writing, reporting, and campaign workflows.
- Someone who can balance brand quality with performance urgency.

Success in This Role Looks Like

- Campaigns are planned better, launched faster, and tracked more clearly.
- Marketing communication becomes sharper, simpler, and more conversion-oriented.
- Lead quality, landing page conversion, follow-up communication, and campaign ROI improve over time.
- Sales and business teams receive stronger marketing support.
- Impacteers brand presence becomes more consistent, credible, and differentiated.
- The marketing function becomes more structured, proactive, and execution-ready.

Why Join Impacteers

You will be part of a company building at the intersection of careers, AI, learning, hiring, and workforce transformation.

This role gives you the opportunity to work across brand, growth, product marketing, performance, content, sales enablement, and marketing systems not just one narrow marketing channel.

You will have room to build, experiment, lead campaigns, and directly influence how Impacteers grows across B2C and B2B markets.

📌 Senior Marketing Manager - Generalist (Tamil Nadu)
🏢 TI Steps
📍 Tamil Nadu