The Marketing Head (often titled Head of Marketing) is responsible for overseeing the overall marketing function of an organization. Their role is both strategic and managerial, involving leadership of the marketing team, development of marketing strategies, and alignment with business goals.

We are in process of creating a new business unit DE MECHANICA PVT LTD’ – a new unit to drive it’s newly built furniture unit supported by Metal works with laser cutting CNC machines, inhouse powder coating unit to design, adapt and manufacture top class durable industrial furniture with strategic tie- ups with international suppliers for other moulded furniture and chairs.

Key Responsibilities:

1. Strategic Planning

- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Identify recent market opportunities, customer segments, and growth areas.
- Plan and allocate marketing budgets effectively.

2. Brand Management

- Build, maintain, and evolve the company's brand identity and positioning.
- Ensure consistency across all channels (digital, print, PR, etc.).
- Monitor brand perception and take corrective action if needed.

3. Marketing Campaign Management

- Lead the planning and execution of multi-channel marketing campaigns (digital, traditional, B2B, B2C).
- Measure campaign performance using KPIs and analytics tools.
- Optimize campaigns for better ROI.

4. Digital Marketing Oversight

- Guide SEO/SEM, email marketing, content marketing, PPC, and social media strategies.
- Oversee website development and digital presence.
- Keep up with digital trends and adapt strategies accordingly.

5. Team Leadership and Development





- Manage and mentor the marketing team, including hiring and performance reviews.
- Foster a culture of creativity, collaboration, and accountability.
- Encourage skill development and innovation within the team.

6. Market Research and Customer Insights

- Conduct market and competitor analysis to identify trends, threats, and opportunities.
- Analyze customer feedback, surveys, and behavior to inform marketing strategies.
- Leverage data to make informed decisions.

7. Sales and Business Alignment

- Work closely with sales, product, and business development teams.
- Support lead generation and sales enablement efforts.
- Ensure marketing and sales strategies are aligned to drive revenue.

8. Stakeholder Communication

- Present marketing plans, results, and ROI to executive leadership and stakeholders.
- Liaise with external agencies, partners, and vendors.
- Manage public relations and crisis communication if needed.

9. Product Marketing (if applicable)

- Develop go-to-market strategies for new product launches.
- Create messaging, positioning, and sales collateral.
- Train sales teams on product features and customer benefits.

10. Budget and Performance Management

- Set marketing budgets and track expenditures.
- Use metrics and analytics tools (e.g., Google Analytics, HubSpot) to evaluate performance.
- Continuously improve based on data and feedback.

Ideal Candidate Profile

- Strategic thinking
- Leadership and team management
- Analytical and data-driven decision-making
- Creativity and storytelling
- Strong communication and presentation skills
- Project and budget management
- Knowledge of digital tools and platforms

📌 Marketing Head (Haryana)
🏢 Dharna Engineers
📍 Haryana