KEIMED | Commercial Excellence
Job Description
Trade Marketing Manager
Job Title
Trade Marketing Manager
Department
Location
Commercial Excellence
Hyderabad, India (Corporate / HO-based, with cross-functional interface)
Commercial Head
Reports To
Team Interface
Experience
Market Activation Managers (MAMs), Sales Team, Principal Companies (POCs)
~5 years, Pharma or FMCG industry
ROLE PURPOSE
The Trade Marketing Manager is the primary commercial interface between Keimed HO and its principal companies
(POCs) at the corporate level, responsible for translating signed Terms of Trade (ToT) into on-ground execution. The
role owns campaign delivery, target tracking, and incentive realization for each principal, while working closely with
the Market Activation Manager (MAM) network to ensure marketing intent converts into field-level execution
through the sales team. This is a Commercial Excellence role built to bring rigor, data discipline, and accountability to
the company-partnership layer of Keimed's commercial engine.
KEY RESPONSIBILITIES
1. Terms of Trade (ToT) Ownership & Company Coordination

Act as the single point of contact for assigned principal companies, driving alignment on campaigns, targets, and
commitments as per the signed ToT.
Track performance against ToT-defined targets for each company and proactively flag gaps or risks to
achievement.
Plan and drive actions required to close gaps and achieve targeted numbers within agreed timelines.
2. Campaign & Promotional Material Management

Source relevant marketing and promotional material (POSM, campaign collateral, communication flyers) from
principal companies.
Share and coordinate material distribution with Market Activation Managers, who drive field deployment
through the sales team.
Ensure campaign content, timelines,



and messaging are aligned with what each company has committed under
its ToT.
3. Performance Tracking & Reporting

Build and maintain a target vs achievement dashboard, tracked regularly at company and channel level.

Ensure relevant updates, exceptions, and course-corrections are communicated to internal teams and MAMs in a
timely manner.

Bring analytical rigor to performance reviews using data to explain variance and recommend corrective action,
not just report it.
4. Incentive & Claims Management

Coordinate with principal companies to secure incentive payouts as planned in the ToT, based on target
achievement.

Track incentive accruals and follow up to ensure timely realization and reconciliation.
5. New Product Launches & Communication
Job Description Trade Marketing Manager
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KEIMED | Commercial Excellence

Act as the liaison for new product launches coordinating launch material, timelines, and go-to-market
readiness with companies and MAMs.

Manage the flow of communication flyers and other company-originated updates to the field.
6. MAM Reviews & Field Alignment

Conduct regular reviews with Market Activation Managers to track campaign execution, on-ground issues, and
field feedback.

Use review outcomes to refine campaign plans and strengthen the link between company commitments and field
delivery.
KEY INTERFACES
Internal

Market Activation Managers (MAMs) primary execution partners for field delivery




Sales Team end-point of campaign and promotional execution
Commercial Head direct reporting line, target setting, and escalation
External

Principal Company POCs (Points of Contact) ToT ownership, campaign planning, incentive coordination
REQUIREMENTS
Experience & Background

~5 years of relevant experience in Pharma or FMCG industry, with exposure to trade/channel marketing, key
account coordination, or field sales support.
Skills & Competencies

Strong interpersonal and negotiation skills able to manage company relationships and secure commitments
(material, incentives, launch support).

Comfortable conducting structured reviews with field teams (MAMs) and driving accountability for execution.
Strong analytical ability with hands-on data analytics and interpretation skills dashboard building, variance
analysis, trend tracking.

Proactive, target-driven approach able to plan and take corrective action to close gaps against committed
numbers.
Working proficiency in Excel/PowerPoint or equivalent tools for dashboarding and reporting.
KEY PERFORMANCE INDICATORS
KPI
Definition
Target vs Achievement
(ToT)
% achievement of committed value/volume targets per company, tracked monthly
against signed Terms of Trade
Incentive Realization
% of eligible ToT-linked incentive claimed and collected on time from principal
companies
Campaign Execution
Compliance
% of planned campaigns/POSM/launch material reaching field on schedule, as
confirmed by MAMs
Dashboard Discipline
New Launch Readiness
Timeliness and accuracy of target vs achievement dashboards and review updates
On-time liaison and go-to-market readiness for current product launches and
communication flyers
Job Description Trade Marketing Manager
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📌 Trade Marketing Manager (Telangana)
🏢 Keimed
📍 Telangana