Management Associate – Growth, Product & Content Strategy.

Location: Andheri West, Mumbai (Work From Office)Employment Type: Full-TimeExperience: Freshers (2025 -2026) | 0–1 Year

Build the Future of Digital Entertainment

We're building the next generation of entertainment for India's mobile-first audience.

If you're someone who is curious, thinks differently, learns fast, and enjoys solving problems, this is an opportunity to work directly with leadership and gain hands-on exposure across Product, Growth, Marketing, Content, and Business Operations.

Unlike traditional fresher roles, you'll work on real business challenges from Day 1 and learn how a modern consumer-tech and OTT platform is built and scaled.

About the Role

The Management Associate Program is designed for high-potential graduates who want to become future business leaders in the digital entertainment industry.

This is a cross-functional role where you'll collaborate with multiple teams and contribute to:

- Product Strategy
- Performance Marketing
- User Growth
- Digital Marketing
- Content Strategy
- OTT Operations
- Business Analytics
- Creator & Partner Management
- Project Coordination

Every week will be different, and every project will help you build recent skills.

What You'll DoGrowth & Performance Marketing

- Assist in planning and executing user acquisition campaigns across Meta, Google, YouTube, and other digital platforms.
- Track campaign performance, CPI, CAC, ROAS, retention, and conversion metrics.
- Analyze marketing data and identify optimization opportunities.
- Coordinate with agencies, influencers, and marketing partners.
- Research growth opportunities and emerging digital trends.

Product Management

- Work closely with Product Managers to improve the customer experience.
- Collect user feedback and competitor insights.
- Assist in feature planning, testing, QA, and product launches.
- Help prepare Product Requirement Documents (PRDs) and user stories.
- Monitor feature performance after release.

Content Strategy & Operations

- Coordinate with content, creative, and production teams.
- Assist in planning content calendars and release schedules.
- Ensure content quality and publishing accuracy.
- Analyze audience engagement and viewing behaviour.
- Support recommendations for improving content performance.

Digital Marketing





- Execute social media campaigns.
- Research trends, memes, and viral content formats.
- Coordinate influencer collaborations.
- Assist in campaign planning and execution.
- Monitor brand visibility across digital platforms.

Business Operations

- Coordinate cross-functional projects.
- Prepare reports, presentations, and dashboards.
- Track KPIs and business performance.
- Assist leadership with strategic initiatives.
- Improve internal workflows and operational efficiency.

OTT Platform Operations

Learn how an OTT platform operates from end to end:

- Content acquisition
- Content publishing
- Metadata management
- User engagement
- Subscription funnels
- Recommendation strategies
- Retention planning
- Customer lifecycle management

Who We're Looking For

We're not looking for candidates with years of experience.

We're looking for people who can learn faster than others.

Ideal candidates are:

- Curious by nature.
- Smart problem solvers.
- Quick learners.
- Highly adaptable.
- Comfortable taking ownership.
- Passionate about technology and entertainment.
- Data-driven in their thinking.
- Strong communicators.
- Positive and collaborative team players.
- Willing to work in a fast-moving startup environment.

Qualifications

Graduates from:

- Bachelor of Management Studies (BMS) (Preferred)
- BBA
- Bachelor of Mass Media (BMM)
- BBM
- BA (Media & Communication)
- Marketing
- Business Administration
- Digital Media
- Communication Studies

Candidates with internship experience in any of the following will have an added advantage:

- Media
- OTT
- Entertainment
- Advertising
- Digital Marketing
- Product
- Startups
- Agencies
- Content Platforms

Preferred Skills

- Excellent written and verbal communication skills.
- Strong analytical and problem-solving mindset.
- Ability to interpret data and derive actionable insights.
- Good presentation and stakeholder management skills.
- Basic knowledge of Microsoft Excel, Google Sheets, and PowerPoint.




- Familiarity with Canva, Figma, or other creative tools is a plus.
- Understanding of Instagram, YouTube, Meta Ads, and digital marketing ecosystems.
- Strong organizational, multitasking, and time management skills.
- High attention to detail and execution excellence.
- Good working knowledge of AI tools such as ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Midjourney, Canva AI, or similar productivity tools.
- Ability to leverage AI tools for research, content creation, brainstorming, presentations, workflow automation, data analysis, and productivity enhancement will be a significant advantage.

Bonus Points If You

- Follow OTT platforms, creators, and digital trends.
- Enjoy watching web series, short-form content, or creator videos.
- Stay updated with social media trends.
- Have managed college festivals, clubs, or student organizations.
- Have built personal projects, pages, or communities.
- Have basic knowledge of AI tools and productivity software.

What You'll Learn

During the program, you'll gain practical experience in:

- Product Management
- Growth Strategy
- Performance Marketing
- Digital Marketing
- User Acquisition
- Content Strategy
- Business Analytics
- Consumer Behaviour
- OTT Platform Operations
- Project Management
- Startup Execution
- Leadership & Cross-functional Collaboration

Why Join Us?

- Work directly with founders and senior leadership.
- Own meaningful projects from your first week.
- Learn across multiple business functions instead of being limited to one department.
- Gain exposure to one of the fastest-growing segments of the digital entertainment industry.
- Merit-based career growth with significant responsibility.
- A dynamic, fast-paced culture where ideas are encouraged and execution is valued.

What Success Looks Like

Within your first six months, you will have:

- Contributed to user growth initiatives.
- Supported successful marketing campaigns.
- Participated in product feature launches.
- Worked on content strategy and platform operations.
- Collaborated across multiple departments.
- Built strong analytical, strategic, and operational skills.

If you're ambitious, adaptable, and excited to shape the future of digital entertainment, we'd love to hear from you.

Work Location: In person

📌 Management Associate – Growth, Product & Content Strategy. (Andheri West)
🏢 Microdrama
📍 Andheri West