Job Description:

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Strategic Planning:

- Identify and analyze potential international markets for food product expansion.

- Develop and implement comprehensive international marketing plans aligned with overall business objectives.

- Set market penetration goals and KPIs for each targeted region.

- Conduct market research to understand consumer preferences, competitor landscape, and regulatory setting in different markets.

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Brand Management:

- Adapt brand messaging and positioning to resonate with diverse international audiences while maintaining brand consistency.

- Oversee the development of localized marketing materials and campaigns for different regions.

- Manage brand reputation and ensure compliance with international branding guidelines.

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Product Launch and Marketing Campaigns:

- Lead the development and execution of product launch strategies for new food products in international markets.





- Design and implement targeted marketing campaigns across various channels including digital, social media, PR, and trade shows.

- Collaborate with sales teams to ensure effective market penetration and distribution strategies.

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Market Analysis and Insights:

- Monitor market trends, consumer behavior, and competitor activity in international markets.

- Analyze sales data and marketing performance metrics to identify areas for improvement.

- Provide insights and recommendations to senior management regarding international market opportunities.

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Team Management:

- Lead and mentor a team of international marketing professionals across different regions.

- Build and manage relationships with key partners such as distributors, retailers, and local marketing agencies.

- Foster a collaborative work environment focused on achieving international growth goals

📌 VP International Marketing (Food) (Faridabad)
🏢 Selective Placement Consultants
📍 Faridabad