Job Overview:
Key Responsibilities:
- Social Media Strategy & Management:
- Develop and execute social media strategies across various platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).
- Create and manage daily social media posts, ensuring content is aligned with brand voice and objectives.
- Engage with followers, respond to comments, messages, and build relationships with online communities.
- Content Creation & Curation:
- Plan and produce creative and engaging content (images, videos, blogs, polls, etc.) for social media channels.
- Curate content from relevant industry sources to share with followers.
- Ensure consistency in tone, voice, and messaging across all platforms.
- Campaigns & Advertising:
- Plan, execute, and monitor paid social media advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Track ad performance and optimize campaigns for maximum ROI.
- Analytics & Reporting:
- Monitor social media channels for growth, engagement, and brand sentiment.




- Analyze performance using tools like Google Analytics, Facebook Insights, and other social media analytics tools.
- Provide monthly reports on key metrics (engagement, growth, conversions, etc.) to management.
- Collaboration & Brand Awareness:
- Work closely with other teams, including marketing, content, and design, to align social media efforts with broader marketing initiatives.
- Identify influencers or brand ambassadors to help extend reach and build brand awareness.
- Trend Monitoring & Innovation:
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Incorporate new trends, features, or strategies into social media campaigns to stay competitive.

Job Types: Full time, Fresher

Pay: ₹16,000.00 - ₹20,000.00 per month

Schedule:
- Day shift

Supplemental Pay:
- Performance bonus

Work Location: In person

📌 Social Media Marketing Executive-freshers (Delhi)
🏢 Xpressedu
📍 Delhi