SonyLIV is seeking experienced Manager - Ad Sales (West), Digital Business. We have two openings based out of Mumbai — one focused on Large Client Solutions (LCS) and one on Small & Medium Enterprises (SME). The primary role of the incumbent is partial top-line and bottom-line responsibility of Digital Business for the West India region.

POSITION SPECIFICATION
Education: MBA preferred
Experience: 8 - 10 years of total experience
Essential Expertise: Digital advertising sales background will be preferred. TV Sales experience can be considered.
Desirable Experience: Must be well versed with client strategies and advertising agencies from West India & have solid agency & client contacts. Prior experience managing Ad Sales for Tamil content is preferred

KEY RESPONSIBILITIES
Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.




Incumbent will be SonyLIV's ambassador in the market for the agency relationships they own and will be responsible for shaping up a long-term business plan for the client/agency to make SonyLIV the preferred OTT destination.
Strategize towards securing a steady base by means of acquiring long-term commitments.
Incumbent will be expected to manage all stakeholder relationships end to end with minimum supervision.
Developing preferred partnerships with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns, and ensuring smooth execution of deals.
In-depth account management by means of client servicing through customized properties/deals and other digital brand solutions for critical launches.
Build, manage and scale a revenue pipeline with advertisers and agencies, and maintain a threshold of Ad Sales revenue on a monthly basis.
Effective sales planning based on the time of year to ensure inventory is fully utilized, thus maximizing ROI.
The role includes account development to foster long-term busines

📌 Manager - Ad Sales, Digital Business (Mumbai)
🏢 Sony Pictures Networks India
📍 Mumbai