Job Title SEO Specialist Job Summary The SEO Specialist will be responsible for implementing and managing effective SEO strategies to increase website traffic improve search engine rankings and enhance the overall online presence of the company This role involves analyzing and optimizing website performance researching keywords and executing SEO campaigns across various platforms Key Responsibilities SEO Strategy Development Develop implement and manage on-page and off-page SEO strategies to increase organic search visibility and drive traffic Conduct comprehensive keyword research to identify high-value keywords and trends Perform competitor analysis to develop strategies that improve website rankings and outperform competitors On-Page Optimization Optimize website content structure and metadata title tags meta descriptions headers URLs for search engines Implement SEO best practices for internal linking image optimization and page speed improvements Ensure content is aligned with target keywords while maintaining high readability and user experience Off-Page Optimization Build quality backlinks and establish relationships with external websites for link-building opportunities Develop and execute outreach strategies to promote content and increase domain authority Analytics Reporting Monitor analyze and report on SEO performance using tools such as Google Analytics Google Search Console SEMrush Ahrefs or Moz Track and measure key SEO metrics such as organic traffic keyword rankings and conversion rates Provide insights and recommendations for continuous improvement based on data analysis Content Strategy Creation Collaborate with the content team to create SEO-optimized blog posts landing pages and other website content Ensure that content is keyword-rich relevant and optimized for both search engines and the target audience Technical SEO Conduct regular site audits to identify and fix technical SEO issues such as crawl errors broken links and duplicate content Optimize website speed mobile-friendliness and overall user experience UX Implement structured data Schema markup and ensure search engines properly crawl and index the site Stay Updated with SEO Trends Stay informed about the latest search engine algorithm changes industry trends and best practices Adapt SEO strategies based on changes in search engine algorithms and industry shifts Qualifications Bachelor s degree in Marketing Communications Information Technology or a related field Proven experience 4-6years as an SEO Specialist or in a similar digital marketing role Solid understanding of SEO principles and search engine algorithms Experience with SEO tools like Google Analytics Google Search Console SEMrush Ahrefs Moz etc Strong analytical skills and experience with data-driven decision-making Familiarity with HTML CSS and website management systems WordPress Shopify etc is a plus Knowledge of content management systems CMS and web analytics tools Excellent communication and organizational skills Ability to work independently and as part of a team Contact 93634 89171 Name Jayalakshmi Job Type Full-time Pay 50 000 00 - 75 000 00 per month Advantages Leave encashment Paid sick time Provident Fund Education Bachelor s Preferred Experience SEO 3 years Preferred PPC Campaign Management 1 year Preferred total work 1 year Preferred Work Location In person

📌 Seo Specialist (Tamil Nadu)
🏢 Xemex Pharmaceuticals Private
📍 Tamil Nadu