At Truva digital marketing is an important part of our customer acquisition strategy We are looking for a Performance Marketing specialist to drive lead generation and maximize ROI through Google Ads Meta Ads and other paid channels In this role you will be responsible for planning executing and optimizing campaigns to attract both buyers and sellers in the resale real estate market You will oversee budget allocation audience targeting A B testing and landing page optimization ensuring our marketing efforts are data-driven and continuously improving Additionally you will play a role in SEO initiatives to enhance visibility and organic reach Responsibilities - Plan and execute paid campaigns Manage Google Ads Meta Ads and other platforms for lead generation - Optimize Performance and Budget Allocation Track key metrics CPL ROAS conversion rate and adjust strategies - Audience Targeting and Retargeting Use custom and lookalike audiences to reach the right buyers and sellers - Landing Page and Ad Optimization Improve ad creatives messaging and society-specific pages for better conversions - Tracking Analytics and SEO Implement Pixel Google Tag Manager analyze performance and oversee basic SEO strategies for better visibility - A B Testing and Experimentation Continuously test ad copies creatives and bidding strategies Requirements - 2 years of experience in performance marketing preferably in real estate or lead generation - Robust analytical skills to interpret data track performance trends and optimize campaigns - Familiarity with tracking tools attribution models and SEO fundamentals - A problem-solver with a growth mindset able to adapt campaigns based on insights ref updazz com