Key Responsibilities1 Drive Feature Product Adoption- Plan and execute go-to-market GTM and in-app communication strategies to increase awareness and usage of new or underutilized product features 2 Convert User Insights into Messaging- Analyze user behavior and pain points to craft clear value-led positioning and messaging for features and product experiences 3 Plan Execute Cross-Channel Campaigns- Run CRM in-app and creative communication campaigns to educate users highlight feature benefits and improve engagement 4 Measure Optimize Performance- Track feature usage conversion and retention metrics to identify gaps and refine messaging funnels or user journeys 5 Collaborate with Cross-Functional Teams- Work closely with Product Data Design and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery Key Expected Outcomes- Demonstrable growth in feature and overall product adoption across the platform - Smooth and timely GTM execution for new feature launches - Clear consistent product communication across all channels and user segments - Data-backed continuous improvement informed by user feedback and performance insights - Strong collaboration and alignment between Product Lifecycle and Design teams ensuring efficient rollouts and improved user experience Must-Have Requirements- 4-6 years of experience in Product Marketing Lifecycle Marketing or similar roles in digital-first app-led businesses OTT consumer tech or subscription-based models preferred - Strong understanding of user behavior adoption funnels and product usage patterns - Hands-on experience executing CRM and in-app communication campaigns - Analytical mindset with the ability to interpret funnel metrics and convert insights into action - Excellent communication and stakeholder management skills - Robust written and verbal communication with clarity in user-facing messaging - Ownership mindset with end-to-end accountability for campaign planning and execution - Understanding of digital platforms and OTT ecosystem ref updazz com

📌 Manager - Product Marketing (4-6 Yrs) Noida (marketing/pr/advertising)
🏢 Team Works Consultancy
📍 Noida