Responsibilities- Plan and execute all digital marketing including SEO SEM marketing database email social media and display advertising campaigns- Design build and maintain our social media presence- Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs - Identify trends and insights and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan execute and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partners- Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriateRequirements and skills- BS MS degree in marketing or a related field- Proven working experience in digital marketing- Demonstrable experience leading and managing SEO SEM marketing database email social media and or display advertising campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A B and multivariate experiments- Solid knowledge of website analytics tools e g Google Analytics NetInsight Omniture WebTrends - Working knowledge of ad serving tools e g DART Atlas - Experience in setting up and optimizing Google Adwords campaigns- Working knowledge of HTML CSS and JavaScript development and constraints- Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement ref updazz com