Job Summary - We are looking for an experienced and result-driven - Area Sales Manager ASM - to lead and grow our - HORECA Hotels Restaurants Cafs - and - Institutional Sales- segment in - Hyderabad- or Kochi The ideal candidate will have a strong understanding of B2B foodservice sales excellent relationship-building skills and a proven track record in driving revenue growth in the HORECA and institutional space Key Responsibilities Business Development - Identify and onboard key HORECA and institutional clients hotels restaurant chains cafs corporate offices airlines caterers educational institutions hospitals etc - Develop and execute a strategic sales plan for expanding coverage and penetration across Hyderabad Kochi and surrounding areas - Generate leads through field visits industry networking trade shows and partnerships Client Management - Build and maintain strong long-term relationships with key decision-makers chefs purchase managers and F B heads - Conduct product demos sampling and trials to convert prospects into long-term clients - Ensure client satisfaction through regular follow-ups service quality checks and issue resolution Revenue Performance Management - Achieve monthly quarterly and annual sales targets and growth KPIs - Track sales funnel conversion rates and revenue contribution per client type - Monitor competitor activity and recommend tactical responses Operational Coordination - Coordinate with supply chain logistics accounts and production teams to ensure smooth order processing and delivery - Maintain accurate records of sales activities client interactions and collection status Team Collaboration Reporting - Collaborate with marketing and product teams for region-specific campaigns and promotions - Submit regular sales reports forecasts and insights to regional and national leadership Qualifications Experience - Graduate Postgraduate in Business Hospitality or related field - 4-7 years of experience in HORECA institutional sales preferably in FMCG food beverage hospitality or tea coffee industry - Existing relationships in the Hyderabad HORECA ecosystem are a strong plus Skills Competencies - Excellent communication and negotiation skills - Solid B2B sales and relationship management experience - Self-driven target-oriented and able to work independently - Working knowledge of CRM tools and MS Office Excel PowerPoint - Willing to travel within territory as required ref updazz com

📌 Area Sales Manager - Horeca & Institutional Sector - Fmcg (4-8 Yrs) Hyderabad/cochin/kochi (b2b/corporate Sales)
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📍 Hyderabad