Job Description
DOJ:

POSITION TITLE: Assistant Manager Digital Marketing

DIVISION / DEPARTMENT: Marketing

NAME:

POSITION SUMMARY - Brief overview of job purpose. (Why does the job exist? What is the main function or overall purpose of the job? What are the key goals?)

The Assistant Manager Digital Marketing at Aludecor will play a crucial role in driving the brand's digital evolution, with a particular focus on leveraging AI and Generative Engine Optimization (GEO) to stay ahead of the curve. This role requires an innovative thinker who can seamlessly blend creative strategies with cutting-edge technology, ensuring that Aludecors digital presence remains energetic and future-focused.

MAJOR RESPONSIBILITIES
Responsibilities: Identify 4 to 6 major job responsibilities. Within this section, specify physical requirements, environmental work conditions and any situations where the job requires the handling of sensitive or protected information/materials.
% of Time Annually: Indicates the amount of time spent annually on each responsibility totaling 100%.
Vital: Place a in the left column of responsibilities which are Vital functions of the position.
All functions may not be considered VITAL. A VITAL function is defined as:
1) Job tasks that are fundamental and not marginal, or the reason the position exists is to perform that function, OR
2) The number of employees available to perform that function is limited; OR
3) The function may be so highly specialized that the person in the position is hired for his / her expertise or ability to perform the particular function.

Sl No.Job description 1AI-Driven Digital Strategy Development:

- Develop, implement, and manage AI-enhanced digital marketing strategies that align with Aludecor's business objectives.
- Integrate AI tools to personalize customer experiences, optimize campaigns, and enhance content targeting.

Stay abreast of AI advancements and incorporate AI-driven insights to refine digital marketing initiatives2Generative Engine Optimization (GEO):

- Lead efforts in GEO by leveraging AI-powered content creation tools to generate high-quality, SEO-friendly content at scale.
- Ensure the continuous optimization of digital content through AI-based GEO strategies, enhancing search rankings and organic traffic.
- Experiment with generative models for content creation, personalization, and automation to improve engagement and conversion rates.

3Performance Marketing & AI Integration:

- Oversee performance marketing campaigns, incorporating AI to optimize ad spend, predict trends,



and automate bidding strategies.
- Use machine learning algorithms to analyze large datasets, providing actionable insights to maximize ROI and improve targeting.
- Implement AI-driven A/B testing to enhance the effectiveness of campaigns across various digital channels.

4Content & Social Media Management:

- Utilize AI-powered tools to manage content creation, curation, and distribution, ensuring consistency in brand messaging.
- Drive engagement on social media platforms by leveraging AI for sentiment analysis, trend prediction, and influencer marketing.
- Implement AI-enhanced social listening tools to monitor brand mentions, customer sentiment, and competitor activities.

5SEO & AI-Powered Website Optimization:

- Lead AI-driven SEO initiatives to improve search rankings, with a focus on content generation, link building, and keyword optimization.
- Implement AI tools to optimize the user experience (UX) on the website, focusing on personalization, speed, and mobile compatibility.

Collaborate with web developers to integrate AI solutions that enhance technical SEO and automate routine tasks.6Data Analytics, AI, & Reporting:

- Utilize advanced AI analytics tools to monitor digital performance metrics, providing real-time insights and predictive analytics.
- Develop comprehensive digital marketing reports that leverage AI to highlight trends, forecast performance, and recommend strategies.

Use data-driven and AI-supported approaches to continually refine digital strategies, ensuring alignment with business goals.7Innovation, Growth Hacking & AI:

- Explore and test AI-driven digital marketing innovations, including generative content, predictive modeling, and AI-enhanced customer journeys.
- Identify and capitalize on AI-powered growth opportunities, ensuring Aludecor remains at the forefront of digital marketing advancements.

Implement AI-based growth hacking techniques to drive rapid, sustainable growth across digital channels.8Team Collaboration & AI Leadership:

- Work closely with internal teams, guiding them on AI integration within marketing strategies and campaigns.
- Provide mentorship on AI tools and technologies to junior digital marketing team members,



fostering a culture of innovation.

Manage relationships with external vendors, agencies, and partners, ensuring they align with Aludecor's AI-driven digital strategy9Adapting to Regulatory Changes & Privacy Laws:

- Stay informed about digital marketing regulations, including AI-related ethics, GDPR, and data privacy laws, ensuring compliance in all campaigns.
- Develop and implement AI strategies that respect user privacy while delivering personalized marketing experiences.

10Customer Experience, CRM, & AI Integration:
Collaborate with the CRM team to integrate AI into email and SMS marketing campaigns, delivering personalized experiences at scale.
Utilize AI-powered customer data analysis to improve segmentation, targeting, and retention strategies.
Enhance the digital customer journey through AI, ensuring a seamless experience from awareness to conversion and beyond.

QUALIFICATIONS

EDUCATION Check the minimal educational background, certification and license required to competently perform the essential responsibilities of the job.

Bachelors degree in Marketing, Digital Marketing, or a related field; Masters degree preferred.

EXPERIENCE Indicate below the minimum number of years of experience required to perform the essential responsibilities of the job.

5+ years of experience in digital marketing, with expertise in AI-driven strategies and tools.

SPECIALIZED SKILLS List special skills and/or behavioral competencies required to perform the essential responsibilities of the job.

Proven track record in developing and executing successful AI-enhanced digital marketing campaigns
Deep understanding of GEO, SEO, performance marketing, and content strategy with AI integration
Strong analytical skills, with experience using AI and machine learning tools for digital marketing
Excellent communication and project management skills
Ability to lead digital innovation and adapt to the rapidly changing AI landscape
Familiarity with emerging AI technologies and their applications in digital marketing

OPTIONAL: Indicate preferred education, experience or specialized skills:

SUPERVISION

__ The position does not have any regular responsibility for overseeing or supervising the work of other employees*
__ The position has immediate oversight of employees* while most of the time performing the same or directly related work as those the position leads.

No. of Employees to be supervised:

HR Use Only:

(Please fill in additional remarks as appropriate)

📌 Digital Marketing Specialist (West Bengal)
🏢 Aludecor Lamination
📍 West Bengal