Team: Performance Marketing, D2C, E-commerce, CRM/Retention, Key Account Management (KAMs)

Reports to: CEO & CMO

Role Purpose

We are seeking a high-ownership Digital Revenue Lead / Senior Manager to drive end-to-end digital revenue across our D2C platform, e-commerce marketplaces, and performance marketing channels. This role is critical to scaling our skincare brand and building a predictable, high-performing growth engine.

You will work closely with the CMO to create a powerful brand growth loopwhile taking full ownership of daily revenue-driving execution. The ideal candidate brings strong analytical rigor, forecasting excellence, structured thinking, and leadership maturity.

Key Responsibilities

1. D2C Revenue Ownership

* Own the complete D2C revenue P&L; and monthly sales targets.

* Manage the full funnel: traffic conversion retention.

* Improve CRO, AOV, repeat rate, subscription adoption and overall funnel efficiency.

* Build monthly D2C revenue plans aligned with marketing and category teams.

* Collaborate closely with brand/content teams for high-converting campaign execution.

2. Performance Marketing Leadership

* Lead paid acquisition across Meta, Google, Affiliates, Programmatic, Influencer amplification.

* Scale efficiently with strong CAC, ROAS, MER discipline.

* Build a multi-channel acquisition engine tailored for skincare consumer journeys.

* Guide, mentor, and upskill the internal performance team.

* Plan & run growth experiments (creative tests, landing pages, audience strategies).

3. Marketplace (E-commerce) Ownership

Platforms: Amazon, Nykaa, Myntra,



Flipkart, Tira, Blinkit

* Full visibility and ownership of marketplace GMV, contribution margin, visibility and spend efficiency.

* Lead marketplace category planning: pricing, promotions, visibility, event strategy.

* Maintain flawless marketplace hygiene (catalogue health, ratings, reviews, search ranking).

* Manage and guide KAMs to unlock monthly growth opportunities.

* Build structured plans for new product launches on marketplaces.

4. Growth Strategy & Forecasting

* Build monthly and quarterly revenue forecasts.

* Define optimal channel mix strategy across D2C and E-commerce.

* Own data insights action discipline across performance, content, CRM & marketplaces.

* Create and execute growth experiments across funnels, creatives, and product positioning.

5. Partnership with CMO

* Translate brand campaigns and storytelling into measurable revenue outcomes.

* Build a strong content performance feedback loop.

* Ensure tight cross-functional collaboration between brand, CRM, content, design and operations.

* Reduce daily operational load on the CMO by driving structured and predictable execution.

6. Team, Process & System Building





* Build and mentor a multi-disciplinary team (D2C managers, performance marketers, KAMs).

* Set up explicit SOPs, dashboards, weekly reviews and forecasting routines.

* Establish systems for predictable monthly digital revenue.

* Reduce dependency on junior resources through improved planning, data, and processes.

* Bring stability, clarity and accountability to all growth functions.

KPIs (Success Metrics)

* MoM D2C + E-commerce revenue growth

* CAC, ROAS, MER

* Website conversion rate, repeat purchase rate, AOV

* Marketplace GMV, margins and visibility share

* Forecasting accuracy

* Spend efficiency & CAC discipline

* Funnel health and retention metrics

* Team output, processes, and operational excellence

What We’re Looking For

Experience

* 5–8+ years in Growth, Performance Marketing, D2C or E-commerce revenue roles.

* Managed at least 5–15 Cr monthly digital revenue (D2C + marketplaces).

* Experience in high-growth consumer brands, preferably beauty/skincare, personal care or wellness.

* Strong cross-functional ownership mindset with ability to lead end-to-end execution.

Skillset & Mindset

* Highly analytical, structured, data-first problem solver.

* Excellent communication and stakeholder management.

* Strong understanding of forecasting, P&L; and revenue modelling.

* Calm, collaborative, low-ego, and effective at building alignment.

* Comfortable building systems, dashboards, and teams from scratch.

* Ability to partner well with creative and brand teams without friction.

📌 Digital Revenue Lead/ Senior ManagerC E Commerce & Performance (Maharashtra)
🏢 RAS Luxury Oils
📍 Maharashtra