ABOUT GLOBALSIGN

As one of the worlds most deeply-rooted certificate authorities, GMO GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale Public Key Infrastructure (PKI) and identity solutions support billions of services, devices, people, and things comprising the IoT. The company has offices in the Americas, Europe, and Asia.

GMO GlobalSign Certificate Services Private Limited has been certified as a Great Place to Work (July 2022 July 2023), ranking among the Top 75 Great Mid-Sized Companies in India.

POSITION PURPOSE

A Marketing Manager who both plans and executes responsible for independently formulating marketing strategies and overseeing their end-to-end implementation. The role involves setting goals derived from revenue targets, managing internal and external resources, advertising budgets, and a specialist team to drive lead-generation-focused marketing campaigns. Working in close alignment with the Sales team, this person will make a direct contribution to the companys growth and profitability.

JOB RESPONSIBILITIES

Strategy & Planning

- Independently develop data-driven marketing strategies based on analysis of past performance and back-calculation from revenue targets
- Define short- and long-term content strategies aligned with business objectives
- Present well-structured proposals that clearly articulate the purpose and objectives of each promotion, and secure budget approval from decision-makers
- Allocate and manage marketing budgets effectively within approved parameters

Execution & Operations

- Plan and execute online marketing campaigns across the full web funnel (SEO/CRO, Google Ads, email via Marketing Automation tools, web analytics) from planning through to post-campaign reporting, including oversight of creative materials and advertisements
- Lead end-to-end execution of offline events and trade shows across the managed region (India & Middle East)
- Monitor and rigorously measure campaign effectiveness, drive PDCA cycles to maximize ROI, and present results and improvement plans to senior management
- Take full ownership of outcomes self-directed and goal-oriented,



with a strong personal commitment to hitting targets and delivering results

Collaboration & Team Management

- Work closely with the Sales team to align marketing activities with pipeline and revenue goals
- Coordinate and negotiate with internal stakeholders across departments, leveraging strong cross-functional communication skills to drive alignment
- Collaborate with marketing teams at overseas offices, bringing a global perspective to local execution with cultural sensitivity and adaptability
- Recruit, onboard, train, and manage marketing staff

JOB REQUIREMENTS

Market Knowledge

Understanding of marketing practices specific to India and the Middle East

Technical Skills

- Digital Marketing: Working knowledge of SEO, web content creation, Google Ads, and CRO sufficient to oversee campaigns and engage meaningfully with specialists, without necessarily being a hands-on expert
- Campaign Management: End-to-end experience with both online promotions (website, paid, email) and offline events (trade shows, exhibitions)
- CRM / Reporting: Proficiency in Salesforce and strong reporting skills — required
- Marketing Automation: Experience with Account Engagement (Pardot) or equivalent MA tools — preferred
- Web Analytics: Google Analytics or equivalent — preferred
- AI Tools: Experience leveraging AI in marketing workflows — preferred

Core Competencies

- Ability to independently formulate and execute marketing strategies within available resources
- Strong numerical acumen: comfort with metrics, KPIs, and data-driven decision making
- Track record of driving PDCA-based improvement cycles and achieving measurable results

COMPANY FIT

We are looking for someone who genuinely embodies the following:

- Adaptable & collaborative: Finds creative solutions within constraints and changing circumstances, while engaging teammates and stakeholders in a positive, approachable manner
- Challenge-driven: Actively seeks out improvement and isn’t satisfied with the status quo





– Takes ownership and pushes through obstacles with a “can-do” attitude

- Resilient under pressure: Maintains performance and focus even when juggling competing priorities or navigating internal friction

– Handles ambiguity and tight deadlines without losing composure

SECURITY RESPONSIBILITIES:

At GlobalSign we believe that security is the responsibility of every employee. We therefore expect the employees to minimize risk by reducing and preventing the impact of information security threats to GlobalSign, as to protect against loss of confidentiality, integrity, and availability. All GlobalSign employees are held responsible for maintaining the required level of information security within the scope of their job function.

The GlobalSign information security framework clearly defines and documents these responsibilities, as well as responsibilities for individual information assets and security processes.

At a minimum, the responsibilities include:

Using information assets for authorized purposes only.

Understanding the security classification of information assets and using the information assets accordingly.

Not disclosing or releasing direct or indirect information assets to any third-party without appropriate authorized management approval.

Protecting information assets placed in the care of users from misuse, disclosure, theft, and destruction, whether it is by accident or deliberate means.

GlobalSign employees will be required to sign the Acceptable Use Policy that stipulates their responsibilities in terms of information security at the start of their employment and at any time these are update.

BENEFITS

- Be part of a well-established Japanese MNC with a strong and growing presence in India
- Work with one of the Great Places to Work among top 75 mid-sized companies.
- Meaningful and rewarding work that is performed with integrity.
- A culture of learning in collaboration with excellent young colleagues and leaders.
- A unique career journey shaped by your talent and curiosity.
- Support and trust to thrive in your career and life.
- Get Insurance against your and immediate family’s health.
- Get Flexible Working Hours environment.
- Vaccinate yourself by reimbursing the cost.
- Make Fun & Friends at Office, Go for outings and yearly off-sites.

📌 Marketing Manager (New Delhi)
🏢 GMO Globalsign Certificate Services
📍 New Delhi