Job Description Job description
n Area Sales Manager General Trade (ASM-GT) | FMCG | New Launch
n Location: Nagpur (Handling Vidarbha Region)
n Experience: Minimum 7 -10 Years as ASM in entire Vidarbha
n Industry: FMCG
n CTC: Maximum gross up to 9 LPA + DA
n Roles & Responsibilities
n n Lead the successful launch of new FMCG products across Vidarbha.
n Achieve monthly, quarterly, and annual primary and secondary sales targets.
n Appoint, develop, and manage distributors to strengthen the distribution network.
n Increase numeric distribution, outlet coverage, and market penetration.
n Drive retailer activation, merchandising, and in-store visibility.
n Lead and mentor Sales Officers/TSIs to improve market execution and productivity.
n Execute trade schemes, promotional activities, and sales initiatives.
n Monitor stock availability, distributor ROI, and collection efficiency.
n Conduct regular market visits to identify growth opportunities and monitor competition.
n Build strong relationships with distributors, wholesalers, and retailers.
n n Desired Candidate Profile




n n Graduate in any discipline.
n Minimum 5-10 years of FMCG sales experience in the General Trade channel.
n Minimum 2 years of team handling experience as ASM or equivalent.
n Solid exposure to distributor appointment and market expansion.
n Experience handling the Vidarbha market is mandatory.
n Exposure to new product launches will be an added advantage.
n Strong leadership, negotiation, and communication skills.
n Willing to travel extensively across the assigned territory.
n n Preferred Locations
n Candidates currently handling or having experience in Nagpur, Amravati, Akola, Chandrapur, Wardha, Yavatmal, Gondia, Bhandara, Gadchiroli, Washim, or Buldhana will be preferred.
n If your experience suits our JD,Pl share your updated resume to
n Role: Area Sales Manager (B2C)
n Industry Type: Food Processing
n Department: Sales & Business Development
n Employment Type: Full Time, Permanent
n Role Category: Retail & B2C Sales

📌 Area Sales Manager General Trade (ASM-GT) | FMCG | -Nagpur (Handling Vidarbha Region)
🏢 THE BANYAN HR CONSULTS CHENNAI
📍 Kamptee