Job Description Job Description – Regional Sales Leader (West)
n Mumbai / Maharashtra
n ELV System Integration | Electronic Security | Fire & Life Safety | Smart Buildings |
n Reporting To
n National Sales Director
n Role Summary
n The Regional Sales Leader will be responsible for driving business growth, market expansion, strategic account management, and revenue generation across the Western Region. The role requires a seasoned sales professional with extensive experience in the System Integration industry, managing large-scale ELV and technology infrastructure projects across commercial, industrial, healthcare, hospitality, government, data centre, and infrastructure sectors.
n The incumbent will lead regional sales operations, develop key customer relationships, collaborate with consultants and PMCs, and ensure achievement of sales and profitability targets.
n Key Responsibilities
n Business Development & Revenue Growth
n n Develop and execute regional sales strategies to achieve annual revenue and profitability objectives.
n Generate new business opportunities for ELV and Integrated Security Solutions.
n Drive order booking targets and maintain a robust sales pipeline.
n Identify and penetrate new markets, verticals, and strategic accounts.
n n Strategic Account Management
n n Build and maintain relationships with corporate clients, developers, consultants, architects, PMCs, EPC contractors, and government agencies.
n Engage with CXOs, project stakeholders, and decision-makers to position integrated solutions.
n Drive customer retention and account expansion initiatives.
n n Solution Selling
n Promote and sell integrated solutions including:
n n CCTV Surveillance Systems
n Access Control Systems
n Fire Detection & Alarm Systems
n Public Address & Voice Evacuation Systems
n Building Management Systems (BMS)




n Networking & Structured Cabling
n Data Centre Solutions
n Video Analytics & AI-Based Security Solutions
n Perimeter Security Systems
n Smart Building Technologies
n n Team Leadership
n n Lead and mentor Business Development Managers, Key Account Managers, and Sales Engineers.
n Conduct regular sales reviews and performance evaluations.
n Build a high-performance sales culture focused on accountability and results.
n n Tendering & Commercial Management
n n Collaborate with Pre-Sales and Engineering teams for solution design and proposal preparation.
n Participate in commercial negotiations and contract finalization.
n Ensure profitability and compliance with organizational policies.
n n Market Intelligence
n n Monitor market trends, competitor activities, pricing structures, and emerging technologies.
n Develop strategic plans to enhance market share across the region.
n n Cross-Functional Collaboration
n n Work closely with Projects, Procurement, Operations, Finance, and Service teams to ensure seamless project execution and customer satisfaction.
n n Educational Qualification
n n Bachelor's Degree in Engineering (Electrical, Electronics, Telecommunications, Instrumentation, IT, or related discipline).
n MBA (Marketing / Sales) preferred.
n n Experience
n n 12–18 years of experience in ELV System Integration, Electronic Security, ICT Infrastructure, or Building Technology solutions.




n Minimum 5 years in a leadership role managing regional sales operations.
n Proven experience handling annual business volumes of ₹50–100 Crores or higher.
n Strong network among consultants, PMCs, EPC contractors, developers, and enterprise clients across Western India.
n n Required Competencies
n Technical Competencies
n n ELV Systems Knowledge
n Solution Selling
n Tender Management
n Contract Negotiation
n Commercial Acumen
n CRM Management
n Project Sales
n n Leadership Competencies
n n Strategic Thinking
n Team Building
n Customer Centricity
n Influencing & Negotiation
n Business Planning
n Decision Making
n Stakeholder Management
n n Key Performance Indicators (KPIs)
n Financial
n n Revenue Achievement (%)
n Gross Margin Achievement
n Order Booking Value
n Regional Profitability
n n Sales
n n Current Customer Acquisition
n Conversion Ratio
n Pipeline Coverage Ratio
n Forecast Accuracy
n Key Account Growth
n n Operational
n n Collection Efficiency
n Customer Retention Rate
n Proposal-to-Order Conversion
n Project Handover Success Rate
n n Leadership
n n Team Productivity
n Employee Retention
n Succession Readiness
n Sales Team Capability Development
n n Preferred Candidate Profile
n n Strong understanding of the System Integration business model.
n Experience working with leading ELV/System Integration organizations.
n Proven ability to manage large and complex solution sales cycles.
n Excellent communication, presentation, and negotiation skills.
n Willingness to travel extensively across the Western Region.
n n Compensation
n Best-in-industry fixed compensation along with performance-linked incentives, leadership bonus, medical insurance, travel reimbursement, and other benefits as per company policy.

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