Job Description RSM West - General Trade
n Key Responsibilities:
n 1. Sales Strategy and Planning:
n n Develop and execute a comprehensive sales strategy for the assigned state to achieve revenue and market share objectives.
n Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.
n n 2. Distribution and Channel Expansion:
n n Oversee the expansion and management of distribution channels within the state.
n Develop and maintain strong relationships with distributors, retailers, and channel partners.
n Implement strategies to enhance the company's reach and penetration in the market.
n n 3. Geographical Knowledge:
n n Utilize in-depth knowledge of the state's geography to optimize distribution networks and ensure effective market coverage.
n Identify and prioritize target regions based on market potential and business objectives.
n n 4. Go-to-Market (GTM) Strategy:
n n Design and implement effective go-to-market strategies to launch new products and services in the state.
n Collaborate with marketing teams to align GTM strategies with overall brand positioning.
n n 5. Account Management:
n n Manage key customer accounts and relationships within the state.
n Work closely with the sales team to ensure customer satisfaction and address any issues promptly.
n Develop and implement strategies to grow existing accounts and acquire new customers.
n n 6. Claim Management:
n n Oversee the process of claim management, ensuring timely and accurate resolution of customer claims.
n Collaborate with internal teams, including customer service and operations,



to streamline claim processes and enhance customer experience.
n n 7. Team Leadership:
n n Recruit, train, and lead a high-performing sales team.
n Set clear performance targets and provide ongoing coaching and feedback.
n Foster a collaborative and results-driven team culture.
n n 9. Performance Analysis:
n n Monitor and analyze sales performance metrics, channel effectiveness, and market share data.
n Develop actionable insights and recommendations to improve sales performance and market position.
n n 10. Budget Management:
n n Develop and manage the sales budget for the state, ensuring efficient allocation of resources.
n Implement cost-effective strategies to achieve sales targets within budget constraints.
n n Qualifications & Experience Required:
n n Experience: Minimum 9 years in field sales with at least 5 years in the personal care, beauty, or FMCG sector handling offline/general trade channels.
n Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.
n MBA/PGDM is mandatory.
n Experience in handling large teams
n 4+ years of experience in the relevant territory
n n Desired Attributes:
n n Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.
n Communication: Robust interpersonal, negotiation, and relationship management skills.
n Data-Driven: Capable of using data to drive decisions and performance improvements.
n Mobility: Willingness to travel extensively within the assigned territory.
n

📌 Regional Sales Manager - West (Raigarh)
🏢 Honasa Consumer
📍 Raigarh