Job Description:

We are looking for a sharp, business-savvy, and execution-oriented Business Manager to lead and scale our International Market operations focuses (Specific focus on USA and Middle East). The ideal candidate should have hands-on experience in managing eCommerce businesses (D2C & marketplaces) in the beauty/personal care category, with a deep understanding of the consumer, digital ecosystem, and brand building.

Key Responsibilities:

1. Business Ownership:

- Own the P&L; for the USA/ Middle East market – revenue, margins, growth targets
- Develop and execute the go-to-market strategy tailored for respective consumer

2. eCommerce & Marketplace Management:

- Manage and grow D2C (Shopify/Brand Website), online marketplaces and GTM for respective geographies
- Ensure seamless cataloging, pricing, listing optimization, and SEO performance

3. Marketing & Growth:

- Partner with performance marketing teams to plan and execute campaigns on Meta, Google, TikTok, etc.
- Drive influencer and affiliate collaborations specific to respective demographic
- Leverage CRM, retargeting, and loyalty programs to improve repeat purchases

4. Cross-functional Collaboration:

- Work with Product, Operations, Design, and Customer Service teams to localize offerings and experience
- Coordinate with logistics & 3PL partners for smooth international fulfillment

5. Consumer Insights & Trends:

- Monitor competitive landscape, consumer preferences, and category trends




- Use data and insights to improve product-market fit and campaign effectiveness

6. Compliance & Regulatory:

- Ensure product, packaging, and marketing claims comply with FDA & US regulatory standards
- Work with legal consultants for trademark/IP/labeling guidelines

- Experienced in launching current brands across international markets, including the USA and Middle East.
- Proficient in end-to-end brand rollout—from market research and positioning to sourcing, procurement, and execution.
- Strong cross-functional collaboration with supply chain, marketing, and vendor partners to ensure timely go-to-market delivery.
- Adept at navigating regional compliance and operational challenges to establish impactful brand presence.

Must-Have Skills & Experience:

- 5–8 years of experience in managing international D2C businesses, with 2–3+ years focused on the USA market
- Experience in color cosmetics, skincare, or personal care categories is essential
- Strong analytical and commercial acumen with a growth mindset
- Proficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.)
- Understanding of cross-border logistics, customs, and local fulfillment models
- Ability to think both strategically and execute hands-on

Nice-to-Have:

- Exposure to brand collaborations or partnerships with U.S.-based influencers or retailers
- Experience with subscription or bundle-based D2C models
- Knowledge of U.S. beauty regulations and compliance standards

📌 Business Manager – International Market (Ahmedabad)
🏢 Mantras2Success
📍 Ahmedabad