Job Description Company Description
n The Attention Co. is a premier personal branding and marketing studio specializing in helping founders, creators, and professionals establish impactful digital identities. Our services extend beyond superficial metrics, focusing on strategy-driven content, advanced growth systems, and monetization frameworks. Backed by deep experience crafting brands with followings exceeding 2 million, we operate across diverse industries, including entertainment, alcobev, and thought leadership. We are committed to delivering measurable results that drive genuine business success.
n We work heavily with:
n n Long-form podcasts
n High-signal short-form content
n LinkedIn, Instagram, and YouTube as brand-building platforms
n n This role is for someone who understands how personal brands actually grow, not just how to schedule posts.
n The Role
n We're looking for a Social Media Lead who can own and scale personal brands end-to-end.
n Podcast experience is a strong plus, but what matters more is:
n n Understanding content strategy
n Distribution logic
n Platform-specific thinking
n Consistency + compounding
n n You'll work closely with the founder, editors, and creators to ensure content is not just posted — but positioned and pushed correctly.
n What You'll Do
n 1. Personal Brand Strategy & Growth
n n Build and execute social strategies for founders & creators
n Translate long-form content (podcasts, talks) into high-performing social assets
n Understand what to post, where, how often, and why
n n 2. Platform Ownership
n n Own Instagram, LinkedIn, and YouTube workflows
n Write captions, hooks,



and context that increase reach and saves
n Understand platform nuances (formats, timing, distribution)
n n 3. Podcast-Led Content (Strong Plus)
n n Manage social distribution for podcast content
n Decide what clips deserve push vs what doesn't
n Coordinate with editors on cuts, hooks, and packaging
n n 4. Performance & Iteration
n n Track what's working (reach, saves, watch time, comments)
n Iterate content formats based on performance
n Develop repeatable content systems, not one-offs
n n 5. Coordination & Ownership
n n Work closely with editors, designers, and creators
n Maintain content calendars and publishing discipline
n Ensure deadlines, quality, and consistency are met
n n Who This Role Is For
n n 3+ years of experience managing social media for personal brands, creators, or founder-led pages
n Strong understanding of how creators scale, not just how brands post
n Comfortable with podcast-led ecosystems (or eager and fast to learn)
n Knows the difference between:
n n Reach vs relevance
n Posting vs positioning
n Trends vs long-term brand equity
n n Can think independently and take ownership
n n This Role Is NOT For You If
n n You've only managed static brand pages
n You rely purely on trends without strategy
n You've never worked with a founder or creator directly
n You need constant instructions to execute
n You're looking for freelance / remote work
n n What You'll Get
n n Work on high-quality personal brands from the inside
n Exposure to podcasts, founders, and long-form IPs
n Ownership and trust, not micromanagement
n Transparent growth into Lead / Head of Social / Brand Strategist
n

📌 Social Media Lead (Personal Brands & Podcasts) (Raigarh)
🏢 The Attention
📍 Raigarh