ROLE PURPOSE & OBJECTIVE
- Responsible for overall segment strategy including sales planning, product designing, strategic launch, training of sales force and monitoring of product performance
- Developing the customized product/proposition and continuously work on upgrading the same
- Regular product benchmarking with competition and strategy for product re-alignment
- Monitoring and managing the segment/product profitability
- Lead the cross functional team for technical and operational processes for successful launch of product
- Developing the detailed engagement plan for keeping the segment transactional
- Working with marketing for regular BTL activity and managing the complete product communication and life cycle
Business
- Own the business segment and ensure the branches achieve their budgeted numbers for that segment.
- Review the portfolio and increase the pocket share of customer
- Drive the engagement strategy and increase the number of product per customer
Customer
- Develop and implement suitable marketing/sales strategies to deepen customer relationships
- Ensure the process in place to resolve escalated customer queries/complaints within the prescribed TAT
- Train the sales team to improve the products knowledge, product per customers by additional cross sell and up sell of Ujjivan products to the existing customers.
Internal Process
- Continually scan the market to determine the market size and market penetration of the retail, liability products vis--vis competition; formulate strategies to leverage opportunities and mitigate risks
- Conduct continuous review process for maintaining the product profitability margin.
- Drive the campaigns across the cluster for respective retail liability products
Learning & Performance
- Ensure that the reports within the team maintain the highest standards of skilled conduct, ethics, integrity, and control in execution of all their daily operations
- Take overall responsibility for identification of train
📌 Manager- Products Branch Banking (Bengaluru)
🏢 Ujjivan Small Finance Bank
📍 Bengaluru
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