Key Responsibilities
Plan and execute integrated marketing campaigns for product launches, seasonal collections, store events, and promotions.
Develop marketing content for emailers, SMS, WhatsApp, website, social media, and in store communication.
Coordinate with creative, merchandising, CRM, digital, and retail teams for campaign execution.
Manage creative briefs and ensure all communication aligns with brand guidelines.
Support PR, influencer collaborations, media partnerships, and brand events.
Track campaign performance and prepare reports with actionable insights.