Role & responsibilities
Copywriting & Content Creation
Write high-quality copy for:
Marketing campaigns
Social media creatives
Website and landing pages
Email campaigns and automation flows
Ad copies (digital and print)
Product and service descriptions

• Internal brand campaigns
Adapt writing style based on platform, audience, and objective. • Deliver transparent, engaging, and conversion-focused messaging.
Campaign Ideation & Creative Contribution
Contribute to campaign ideation with strong copy angles and messaging hooks.
Collaborate with designers and marketing teams to create integrated campaigns.

• Develop taglines, slogans, and brand messaging frameworks.
Brand Voice & Messaging Consistency
Maintain consistent brand tone across all communication channels.
Ensure all copy aligns with brand positioning and communication guidelines.

• Support in evolving brand voice when required.
Editing & Quality Control
Self-edit and proofread all copy before submission.
Review junior copywriters work (if applicable).

• Ensure clarity, grammar accuracy,



and impact in all content.
Cross-Functional Collaboration
Work closely with Marketing, Design, Product, and Sales teams.
Convert complex product or business concepts into straightforward, engaging messaging.

• Support employer branding and recruitment campaigns through creative copy.
Performance & Optimization
Understand campaign objectives and write accordingly.
Use basic performance insights (CTR, engagement, conversions) to improve copy effectiveness.

• Support A/B testing of copy variations when required.

Preferred candidate profile

Core Skills
Exceptional creative writing and storytelling ability
Solid command of English grammar and vocabulary
Persuasive and conversion-focused writing

• Attention to detail

Functional Skills
Digital ad copy, social media copy, and campaign copywriting
Website and landing page copywriting
Basic SEO writing understanding

• Understanding of digital marketing funnel messaging

📌 Senior Executive Copywriter Hyderabad (India)
🏢 Digital Nest
📍 India