About the Role

We are seeking a highly skilled and innovative Digital Marketing Specialist to develop, implement, and manage marketing campaigns that promote our brand, services, and products. The ideal candidate will have hands-on experience in performance marketing, brand building, analytics, and content strategy.

Key Responsibilities
Develop and execute ROI-driven digital marketing strategies.
Manage Google Ads, Facebook/Instagram Ads, YouTube Ads, and remarketing campaigns.
Monitor and optimize SEO (On-page and Off-page).
Plan and schedule social media content across platforms.
Analyze campaign performance using Google Analytics, Meta Insights, and Google Search Console.
Design customer acquisition funnels and lead generation workflows.
Coordinate with graphic designers and content teams (or create creatives when needed).
Execute email marketing and SMS/WhatsApp marketing campaigns.
Improve website traffic, SERP rankings, engagement, CTR, and conversion rates.
Stay updated with the latest digital marketing trends, tools,



and best practices.

Required Skills & Qualifications
2–3 years of proven experience in Digital Marketing or Performance Marketing.
Robust expertise in:
Google Ads & Meta Ads Manager
SEO tools (Ahrefs, SEMrush, Moz, Yoast, etc.)
Social Media Marketing
Google Analytics & Google Search Console
CRM & Marketing Automation platforms (Mailchimp, HubSpot, etc.)
Ability to plan, execute, track, and optimize marketing campaigns.
Knowledge of Canva and/or Adobe Photoshop is preferred.
Excellent analytical, communication, and problem-solving skills.

Salary & Benefits
Salary: As per industry standards.
Market-market-competitive salary with a hike on the previous CTC, based on experience, skills, and interview performance.
Performance-based growth opportunities and career advancement.

Pay: Up to ₹300,000.00 per year

Work Location: In person

📌 Digital Marketing Specialist Kolkata
🏢 Wellness Hive
📍 Kolkata