JOB DETAILS
Analyze how our brand is positioned in the market and crystalize targeted consumer's insights.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Lead creative development and create engaging stimulus to get a targeted population to - take action
Work closely with Creative/ Digital/ Offline & online Media Agencies
Develop and implement an annual Marketing Calendar
Keep track of marketing spends
Establish performance specifications, cost and price parameters, market applications and sales estimates.
Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
Merchandising at restaurants to ensure the impact of activation at restaurants.
Monitor market trends, research consumer markets and competitors- activities to identify prospects and key issues.
FUNCTIONAL AREA
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