Experience Required: 3+ years

Location: Mumbai

Role Overview

We’re looking for a forward-thinking Brand Communications Specialist who can shape, scale, and future-proof our brands in a quick-moving digital ecosystem. This role requiressomeone who can translate strategy into compelling narratives, ensure consistency across touchpoints, and elevate the brand experience across teams and channels.

Key Responsibilities

Brand Leadership
Own and evolve the brand’s core identity—guidelines, voice, tone, and positioning—across all verticals.
Build a cohesive brand strategy rooted in business goals, audience insights, and cultural trends.

Cross-Functional Collaboration
Partner with creative, content, social, product, and marketing teams to maintain brand consistency across campaigns, platforms, and experiences.
Lead and mentor designers, writers, and creatives to uphold brand standards and raise the creative bar.
Drive compelling brand narratives, creative briefs, and campaign frameworks.
Audit digital and offline assets to ensure high-quality, consistent brand presence; define corrective actions where needed.
Create scalable brand systems—toolkits, templates, style guides—to empower teams to produce brand-aligned work.
Track market trends, cultural shifts, tech movements,



and competitor activity to keep the brand current and relevant.

Requirements
3+ years of experience in brand strategy or brand communications, preferably in a digital-first or creative agency workplace.
Robust understanding of brand architecture, positioning, tone of voice, and narrative development.
Excellent knowledge of generative ai is a must.
Proven experience owning and evolving brand guidelines in collaboration with cross-functional teams.
Excellent communication skills with the ability to articulate and defend brand decisions.
Demonstrated leadership and mentoring capabilities within creative teams.
Ability to manage multiple projects with clarity, structure, and speed.

Desired Qualities
Experience scaling or refreshing a brand in a fast-paced, evolving digital landscape.
Proactive, collaborative, detail-oriented, and self-driven with a bias for action.
Passionate about creativity, cultural relevance, and building meaningful brand experiences.

Brownie points:
Aesthetic sensibility and creative judgement balanced with strategic thinking.
Working knowledge of online media / PR to add value to brand amplification plans.

Agency experience is preferred.

📌 Brand Communications Specialist Mumbai
🏢 Prose Integrated
📍 Mumbai